Since the brand split, a legit argument can be made that Alexa Bliss has been the best heel on both rosters, considering both women or men. The only competition when it comes to women she had in Charlotte, while she was hands down the best women on the Smackdown Live roster.
She easily made a transition from the blue brand to the red brand. There is nobody that does a better job at being that cocky heel than her. She is not only utilizing heel tactics very well but her facial expressions, her movement in-ring and outside the ring, her promo work too is great. Everything that she does is just a thing of beauty if you are a fan that appreciates when somebody is doing their job at the top level.
Her goal as a heel is to get the heel heat. A legit heel heat. Doing that is going to earn her a lot of respect and a lot of appreciation backstage. When she was asked about how she feels about her work on the main roster and her goals, here is what the Wicked Witch of the WWE had to say.
“It’s so much easier to get people to hate you than to love you, and I kind of like to play with that a little bit. Not caring what the fans think and just kind of wanting them to hate me, even though I do kind of care what they think; it’s just so fun to portray this mean person, just to see how people react to it. It’s a lot of fun.”
A lot of pro wrestlers stated on multiple occasions that it is way easier and a lot more fun to be a heel than to be a face. It just gives them that freedom and that is definitely what Alexa feels as well.