In the gambling world, whoever has the biggest advantage wins. So, it’s no surprise that both casinos and players have been in a war to profit from each other since the industry launched.

Lately, gambling businesses and gamblers have been relying on big data to find information that could help enhance their profits. Casinos need data to analyze players’ behaviors and to market their games more efficiently. Players, on the other hand, could use big data to figure out how to beat the house. Here are more ways big data is changing the gaming industry.

Helping Bettors Win Consistently

Winning bets and making consistent profits is every bettor’s dream. But for a group of mathematicians from Cardiff University, it’s a reality. With the help of their professor, the students collected data from over 100 leagues a few years ago and used the data to create a smart betting robot.

The robot worked by comparing big data fed to it with real information about oncoming matches. And if the data matched, it would recommend the students to bet. Although it wasn’t perfect, the robot helped the students make small, consistent profits for three years.

Unfortunately, not every bettor has the information and skills required to create a profitable betting robot. But that’s alright if you know of a tipster site that can help you win consistently. Sportytrader has helped thousands of bettors win through its frequently correct football betting tips. The website is free of charge, so you can always try its tips without parting with your hard-earned money.

Helps Providers Develop Games

Before big data stepped in to make work easy for developers, most casino game providers relied on brainstorming to create games. Some of the ideas brought us a series of classic slots. But in many cases, the games looked similar, and not in a good way.

These days, game developers review big data to know what games players love. They then form their basis for the next slot of blackjack games based on what people want. If there’s a trend in playing games inspired by TV shows, developers create more slots themed after TV series.

Considering big data provides gigabytes of data from thousands of players, developers get a lot of ideas on what to create. They can find out what bonus features gamblers love and add them to future games. They can narrow down to iOS and Android devices and create games that suit the needs of these types of mobile players.

Enhancing Marketing

Big data helps casinos get the information they could use to target their customers precisely. As Forbes states, it helps them analyze the age, gender, and demographics of their customers. So, if 4000 out of the casino’s 5000 players come from the UK, it can invest more resources marketing to UK-based customers.

Gambling businesses can also know how to structure their bonuses when they have loads of information about their customers and potential players. They can analyze the data t know which players fancy huge welcome bonuses and which players prefer loyalty bonuses.

Again, casinos use big data to determine which games different types of players love. When they approach these customers with adverts, they market these games. And because they know a lot about how their players love being communicated to, casinos can hold more successful marketing campaigns.

Improving How Bookmakers Create Odds

Sports betting is a numbers game, and big data provides a lot of the numbers all bookmakers wish they had. For starters, bookmakers can now analyze betting patterns of thousands of players. They can review how players choose odds, how much they bet, and what times they bet.

With such information, bookmakers can figure out how to create odds in a way that keeps players loyal to their betting website. In other words, bookies can learn what kinds of odds players expect from each game. They can then provide quality odds to impress players without necessarily risking their profits.

Helping Poker Players Find New Strategies

While bettors can now analyze data and create profitable betting algorithms, poker players are using big data to analyze how successful professional players play. They then use the information to develop new strategies that could help them increase their win rates.

Of course, players don’t always have access to big data, which is why poker websites are giving out the data to gamblers. On a site like sharkscope.com, poker fans can analyze information retrieved from notable poker tournaments. And because the website has broken down the information into small meaningful bits, all the players need to do is to use the data to come up with strategies.

Poker players should be forewarned, though. Some developers are also using big data to create computers that could beat you in Texas Hold’em. According to Forbes, at least one Norwegian company has a robot that uses AI to play Texas Hold’Em.  It wins most of the time. But even when the bot losses, it gathers more data to improve its “skills.”

Detecting At-Risk Players

Gambling companies don’t always learn about at-risk players until it’s too late. But thanks to big data, they can have a wealth of information needed to flag off players that need help before gambling takes a toll on them.

One useful tool is all a casino or bookmaker site requires to identify playing patterns that can lead a player into debt. And if the gambling company has the player’s interest at heart, they can easily help him or her to manage their gaming schedule.

Of course, bookmakers can also avail big data to players to allow them to manage their gambling activities more effectively. Most players would love a program that helps them know when they are spending too much on casino games anyway.

To Conclude

Big data is changing the gambling industry in dramatic ways. On the one hand, it’s helping casinos and bookmakers market better, create meaningful games and tailor their services. On the other, players can use big to beat the house or manage how they play.

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