Twitter Inc (TWTR) Starts Testing Shopping Service with Buy Button


Twitter Inc (NYSE:TWTR) started testing its new shopping service on Monday. According to the popular microblogging company, its test partners will add the “buy’ button feature on their tweets to direct users to purchase products directly.

Tarun Jain, group product manager at Twitter Inc (NYSE:TWTR) said testing the buy button is an early step in its initiative of building functionality on its platform to make shopping convenient and easy using mobile devices,

“Users will get access to offers and merchandise they can’t get anywhere else and can act on them right in the Twitter apps for Android and iOS. Sellers will gain a new way to turn the direct relationship they build with their followers into sales,” according to Jain.

Twitter partners

Twitter Inc (NYSE:TWTR) partnered with Fancy, Gumroad, Musictoday and Stripe as platforms for the initial test of its shopping service.

The microblogging company said users will be able to complete their entire purchase in just a few steps. Twitter Inc (NYSE:TWTR) said after clicking that buy button, users will receive additional details about the product, and will be prompted to enter their payment and shipping information. After providing the required information, their orders will be sent to the merchant for delivery.

Users payment information will be encrypted

Twitter Inc (NYSE:TWTR) emphasized that that payment and shipping information of users are encrypted and safely stored after their first transaction. Users will no longer enter their information on their purchases in the feature, but they can remove payment information anytime from their Twitter account.

“Your credit card is processed securely and won’t be shared with the seller without your permission,” according to the microblogging company.

According to Twitter Inc (NYSE:TWTR), the buy button is initially available to a small percentage of users in the United States, but it will expand the feature over time. The company added the shopping feature as it continues to seek different ways to increase revenue and user base.

Twitter Inc (NYSE:TWTR) reported that the number of its users increased 24% to $271 million in the second-quarter. eMarketer forecasted that the microblogging company will capture 1.6% share of digital ad spending and 3.5% share of the mobile ad market in the United States this year. Last year, the company account 1% of U.S. digital ad spending.