Twitter Inc (NYSE:TWTR) has taken in the former YouTube executive Baljeet Singh to work as a product director in its revenue organization. Singh will supervise the team to enhance the amount and quality of video on the service along with backing the company to sell ads against it.

“There’s all this tremendous conversation that happens around TV content and online content — and all that conversation is happening on Twitter,” said Singh, who left Google last month, in an interview with The Verge.

Singh to simplify Twitter for users

Prior to joining Twitter Inc (NYSE:TWTR), Baljeet Singh worked with Google Inc (NASDAQ:GOOG) and YouTube for five and half years. One of his works includes developing the skippable pre-roll advertisement that were appreciated and emulated around the web.

At Twitter, Singh will work towards simplifying for Twitter users to find and watch videos by improving its player software, adding more video to Twitter, building partnership with broadcasters and other creators and selling more ads against those videos, using Twitter’s Amplify program. Also, Singh will work on the product and report directly to Kevin Weil, Twitter’s vice president of product for revenue.

Singh did not reveal many details about his work and plans for video and video advertising at Twitter. “I’ll probably reserve some judgment,” he says. However, YouTube has been a massive revenue generator by alluring more and more advertisers, and Twitter will have to follow a similar path to become profitable.

Twitter working to allure masses

Twitter Inc (NYSE:TWTR) is working towards earning profit after posting a loss in the first quarter as a public company.  Along with the quest for profitability the micro-blogging site is also under pressure to expand its user base by redesigning its core offerings. Twitter is focused more towards videos to sail through the problems its facing. Video is a more preferred medium among the users, and video advertising could be more rewarding.  Singh will have to raise the profits for Twitter along with attracting more casual users that previously have been shying.

Twitter Inc (NYSE:TWTR) is working hard to make its product more interesting to the masses. The micro blogging site is testing a comprehensive visual redesign of its profile pages. According to reports from Mashable, Twitter’s profile page will have a bigger profile picture on the left side along with a 1500 pixel wide cover photo with a number of followers and tweet counts on top of it.