Twitter Inc (NYSE:TWTR) continues to pursue growth as well as mobile marketing opportunities on the international landscape with India’s ZipDial thought to be in mind according to TechCrunch. Initial talks have reportedly taken place on a potential deal in the range of between $30 million and $40 million.
ZipDial Marketing Capabilities
It is also being reported that Facebook was also interested in acquiring the startup although talks between the interested parties slowed down over the holidays and are yet to pick up. The acquisition spree in India has mostly been propelled by companies looking to tap intogrowing talent, Knowledge, as well as traction of the huge marketplace.
Twitter Inc (NYSE:TWTR) was in the past rumored to be in the process of inking a deal with analytics startup Frrole although a deal never materialized. Facebook Inc (NASDAQ:FB) has already completed the acquisition of app performance analyzer LittleEye Labs while Yahoo! Inc (NASDAQ:FB) has also completed the acquisition of Bookpad. ZipDial is seen as a potential marketing tool due to its innovative marketing and commercial services.
Twitter is believed to be already engaged in a working arrangement with ZipDial in the offering a service that lets users dial/hang on a number, to activate the ability to receive a Tweet from a specific Twitter account. The service is available to all people in India regardless of operator network and free, regardless of whether one has a Twitter Inc (NYSE:TWTR) account or a data enabled phone.
Twitter Inc (NYSE:TWTR) has been working on developing a service that allows people access its social platform even though they are not registered on the site. Seen, as a strategy of monetizing thousands of people who are usually logged out or are casual users. ZipDial is expected to be a good acquisition for Twitter considering it already has recognizable brand names such as Walt Disney Co (NYSE:DIS) and PepsiCo, Inc. (NYSE:PEP) along its marketing line.