Twitter Inc (NYSE:TWTR) has been surrounded by a wave of concern regarding its growth. The company plans to make more revenue without the need for people to log in.
Twitter has been lagging behind regarding the active users on its website compared to Facebook Inc (NASDAQ:FB). Twitter currently has about 320 million active users every month. However, Tweets from those active users are seen by more than 1 billion people worldwide on a monthly basis.
Re/code claims that 500 million people view Twitter content every month without logging in. The social media company plans to take advantage of these numbers to boost its revenues.
Most of the visitors view entertainment, events and news from the network’s home page. A good number of people view tweets through Google search.
Unfortunately, these numbers represent the company’s missed revenue opportunities. The good news is that they are still opportunities, and Twitter can harness some advantage out of them. The company’s Chief Operating Officer confirmed that the company’s plan is to monetize users who are not logged-in and that it will be the first time for the company to try it.
Twitter will test out the project before the end of the year. The plan is to include ads and promoted tweets that are visible to visitors even when they are logged off. The monetization process is among a series of changes that the company has included as part of restructuring its business and slashing down costs. The firm hopes that the changes will be advantageous to its revenues as well as its advertisers.
Twitter has been stuck in a rut for quite some time due to lack of popularity growth. The firm recently launched an ad to try and attract new sign-ups on the social network. The ad was aired during the World Series. Analysts believe that the ad was a miss for the company because it antagonized viewers rather than making sense and as a result, People failed to comprehend the message in the ad.
Sources: digitaltrends, sfchronicle