Twitter Inc (NYSE:TWTR) self-service ad products are now available in eleven more countries, as announced Thursday. Argentina, Chile, Colombia, Ecuador, Guatemala, Mexico, Peru, Belgium, Italy, Luxembourg, the Netherlands are those eleven new countries. With the recent expansion of self-serve ads to new markets, the businesses in these countries will also be able to take benefit of Twitter ad service and eventually achieve their marketing goals.
What are self-service ads?
Twitter Inc (NYSE:TWTR) ads have seen massive growth last year with thousands of small- and medium-sized businesses (SMB) opting to avail the service. Using these ads they are able to achieve multiple purposes such as engaging their customers in real-time conversations, driving the website traffic, generating leads and closing sales, inform Richard Alfonsi, VP of Global Online Sales at Twitter. Also, users can achieve maximum ROI from the campaigns as they only have to pay for actions linked to objectives.
“By targeting potential customers in real time based on their geography, interests, mobile device and keywords, you have a greater opportunity to connect with these users at the precise moment when your business is most relevant to them,” Alfonsi adds.
The two major components of self-service ads of Twitter are objective-based campaigns and real-time tracking and analytics. The users have the flexibility of creating various campaigns using Twitter ads, which will help in driving the desired results. This will serve the dual purpose of gaining more followers and driving traffic to the user’s website. The format of the advertisements on Twitter Inc (NYSE:TWTR) can be created and customized by the user easily with the help of tools offered by Twitter self-serve ads.
12 markets added by Twitter last week
Twitter Inc (NYSE:TWTR) ads have been expanded in twelve new markets last week. These new markets are Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland, Ukraine and Portugal.
Real-time tracking and analytics is possible with the help of an all-in-one tool known as the Tweet Activity Dashboard. With the help of this tool users can track and optimize the performance of the organic Tweets. The user can overview their Twitter activity of 28 days using this tool. It, also, keeps a track of the total views generated by a Tweet.