BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) Options saw a bullish activity from the investors on Wednesday, a day before when the company will host an event in San Francisco talking about strategy for serving big clients, says Reuters.

According to the industry sources, the Canadian Smartphone maker inform on deals with the carriers and service providers to support co-marketing for BlackBerry Enterprise platform along with some indication on how the company will take forward its revenue growth strategy.

Options suggest analysts bullish on Blackberry

Shares of the company surged 24% since the middle October, and soared 3% on Wednesday at $11.30, less than 3% away from its year-high of $11.65 in July. Investors heavily traded in Calls on Wednesday with put to call ratio at around 0.22:1, which is close to the lowest this year, according to data from Trade Alert. A lower put-to-call ratio reflects more bullish sentiments.

Total option volume for BlackBerry on Wednesday was 61,000 by 3:30 p.m. ET. Call volume was over 50,000, which is two times the average daily volume for the options over the last month. Majority of the Call favored shares to hit $11.50 by the end of the week, to be at or above $11 by January 17th.

BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB)’s major portion of turnaround depends on the success of BES12 platform, which will enable the large enterprises to secure their mobile devices not just limited to BlackBerry but other platforms as well. According to the Waterloo, Ontario-based company it has 3.4 million provisional clients who will take the service next year.

Important event for BlackBerry

Morningstar analyst Brian Colello, said, “It is an important event and we are interested in the company’s comments around its enterprise strategy, but strategy alone won’t lead to a full rebound for the company.” Colello added that the company will have to implement the strategies flawlessly in the coming years.

Chen said that performing as per the guidance and maintaining the balance sheet numbers have given BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) a degree of credibility. He added that last year customers were not sure of the company’s existence even if they likes the products, which is why there were no takers of the technology. However, this is changing now, according to Chen. Analysts are, however, keeping low suggesting that BlackBerry is competing in a highly competitive field.