The word ‘guerrilla’ elicits a vision of rebellion, and you must be wondering how rebellion ties in with marketing your conflict-free business. Guerrilla marketing, however, is far from a rebelling type of marketing. Instead, it is an unconventional type of marketing that capitalizes on the element of surprise and originality to bring about brand awareness through noticeable adverts. Guerrilla marketing becomes successful if you focus on your target audience and ensure your advert is not only original but also leaves an impression on them. To maximize on this type of marketing campaign and ensure that it is successful in its aim of brand awareness for your business, here are a few tips to make guerrilla marketing work for you.
Have a Smart Marketing Campaign
The key not to fail in the hit and miss world of guerrilla marketing is to ensure that your advert or marketing campaign is from a new and clever point of view to make it more memorable with your target audience. This approach to brand awareness or product placement in a new way will not only be impressive to your audience, but your viewers will also be inclined to retain it which makes the subject of the guerrilla marketing campaign felt.
Let it Pop Out
What is the point of a brand or product awareness campaign if it is not to grab the attention of the intended audience? Guerrilla advertising abides by this rule and to leverage it, ensure your advert catches the attention of everyone who lays their eyes on it and that it is intriguing enough to compel people to take an extra moment in staring at it. Enlist the help of unexpected participants to bring a new angle and a fresh breath into your marketing that will resonate and attract an audience.
Let it be Endearing
Capture the hearts of your viewers. Besides the surprise tactics, guerrilla marketing should invoke the expressive nature of your consumers and endear them to your brand and products. To launch an engaging, endearing marketing campaign, ensure that your ads are targeted at bringing out positive reactions among your audience. For example, free giveaways can go a long way into bringing out such reactions among your target audience.
Engage Your Audience
Guerrilla marketing really leverages the power of interactions, therefore, ensure that your marketing campaign or advert is interactive such that whenever the customer or potential customer sees, hears or feels your advert, they interact with it such that at that particular time, your product or brand is at the foremost of their mind. This will make a much better and bigger impression on them gaining you points.