Are you planning to make a video? Whether it’s for advertising or gaining engagement, you know you need the right strategies. It doesn’t matter what the aim of your video is, if it fails to reach out to more eyes, all of your efforts will be in vain.
You need video marketing tips that help convert.
While marketing and video promotion might seem like they both go hand in hand, at the end of the day, these differ from each other. You can promote videos even when asking your friend to watch it – but he is probably not going to watch it again. With video marketing, you present the video to someone who is interested in what you have to offer, and who can, in turn, recommend others to watch it too.
The Top Video Marketing Tips that Work
Here are some simple steps you can look into to make your video reach more audience!
Keep the Audience Curious
When promoting a video, don’t spill all the deets in a go. Let a question linger in the mind of the viewer. It could be through a hooking tagline, a promise of surprise, or a simple “you won’t believe what is going to happen!” which will pique the viewer’s curiosity.
An Intriguing Thumbnail
First impressions matter. And when the topic is about videos, the first impression one gets of it is from the thumbnail.
If you got them on the thumbnail, you get them for the video. The thumbnails could either feature one person making eye-contact with the viewer and smiling, or have someone with an exaggerated and eye-catchy expression. The viewer will be more interested to watch a video with an extraordinary thumbnail.
Spread the Video through your Social Circle
It might seem small, but every share counts. Ask your peers, family members and acquaintances alike to share your video, which will help your video gain a bigger primary audience. Remember, you have nothing to lose!
Just chin up and ask people, or find a way to introduce the video to them! If you succeed and they share it, you can retweet or reshare them. You can also broadcast the video at events and gatherings. Don’t forget to share the links on social media and online communities.
Social Media – Where the Magic Happens
An average person’s day begins and ends with social media, making it the perfect platform for video marketing. Apart from sharing your video via social media, embed it with some common and most searched hashtags related to your video.
This increases the chances of your video showing up in the explore pages or in the feeds and timelines of people who follow similar hashtags.
The smallest changes can attract people’s attention. For example, you can set the video as your pinned tweet, so that it will appear first in your account and will get noticed by passerbys who are checking your account out. If any of you tweet goes viral, you can pin an “oh my god this went viral, guys please check out my pinned!” message underneath it.
However, don’t overdo it. Tagging your video with even slightly problematic hashtags or retweeting your own video could get it shadowbanned. In short, you must keep an eye to avoid the little bumps.
Make it easier for others to share your video on social media platforms. Have a “share” option along with your video. When the action requires minimum effort, people will be more enthused about it.
Boosting the Views of your Video
Boost the views of your video with the right placement – all you need is the right online promotion services like Viboom to help you out. You aren’t buying views – instead, you are promoting your video to a multitude of different sites in the site’s network.
It’s a marketing strategy that works better than just advertising about your video through Google Ads and YouTube ads. You need real YouTube promotion views, from an interested audience. And these YouTube promotion services help you do that, at a lower cost than other methods.
However, as a word of caution, do note that you get one that follows Google’s white-hat policies. Else, you may end up without a YouTube channel in the first place!
Digital Marketing the Smart Way
Most startups with a new video channel are bootstrapped for funds. You cannot depend on word of mouth publicity alone to pull your way through – no matter how great your content is.
Launching a campaign using these YouTube promotion services can make a noticeable difference in the reach of your video – increasing engagement, and bringing in more subscribers.