It isn’t surprising to see our inboxes filled with automated newsletters that do nothing or little to benefit our business. Usually, we spend time marking them all as read without reading them, unsubscribing, or deleting them altogether. But, sometimes, we receive highly relevant email, not only we go through it, but we also click on it, share it, and recommend it to our team. So, before writing about what are the best email strategies to use, let’s first take a look at what makes an effective email marketing campaign.
An effective email marketing campaign needs to be well-written in order to attract people to click on it. The three things that your next email campaign should implement are:
- Personalization and imagery – For readers to open your email, marketing emails need to be personalized and filled with pleasing images or graphics. People do not usually read emails that start with “Dear Miss/Sir,” and even fewer people want to read emails that will require them to read it for the next ten minutes. Visuals will help your readers understand what the email is about quickly.
2. Responsive design –An effective email marketing campaign is usually designed for all devices on which the readers can access their emails, such as PCs, tablets, smartphones, and laptops. Email campaigns that are designed for portable devices are quite remarkable. More than half of all emails are read on either a tablet or a smartphone, so make sure that your design is a responsive one.
3. An appropriate call-to-action – Perhaps the most important thing, all high-quality marketing emails need to contain a meaningful call-to-action (CTA). After all, if brands are taking up people’s time (and inbox space), every message should have a significant point to it. Internet users get a lot of emails each day, and why should they care about yours?
Here is a list of strategies to use in order to have a successful email marketing campaign:
- Build your subscriber list – Even if you already have a long list of clients and their emails, you should never stop adding more to the list. Especially since it is not a difficult and time-consuming thing to do. You could make sure that your list steadily grows with a sign-up feature on your website. These forms should be added to your home page, blog page, and everywhere else you can fit it into. Sometimes, dealing with large amounts of data can be time-consuming and quite challenging. In such cases, you can choose companies like Blue Mail Media, that offer high-quality email data for your business.
2. Encourage readers to reply – Unlike direct mails, email marketing can open up doors for meaningful conversation with your customers and subscribers. Just putting random information will waste your subscriber’s time, so make sure that you focus on the subject line, an exciting and distinctive writing style, and targeted content. These three things will encourage subscribers to respond. The response does not have to be a reply to your email; sometimes it is enough for them to click the link in your email.
3. Keep your emails out of spam folders – If your emails are flagged as spam ones, they will probably never be opened by the recipient. Start by making sure that the people you are sending emails to have subscribed to them, and try to avoid subjects in all caps lock or too many exclamation marks.
4. Include interesting links – The goal of email marketing campaigns is to increase the traffic on a website, sometimes by adding a link to a specific page. It is quite simple to understand – no click, no customers. Always try to add striking buttons with text that will give readers the chance to interact with it.
Implementing some of these things into your email marketing campaign can help you to drive more traffic to your website, generate more sales, and also give you the chance to interact with your customers and hear their needs or suggestions.
Written by Emily Johnson