Social media marketing has proven to be one of the most effective and cost-efficient ways of promoting your brand, dominating the internet market and promoting your brand, alongside maybe only search engine optimization (SEO). Out of all the social media platforms Facebook has continued to be the dominant destination for online socializing, so your online presence should align with that fact. For a modern business that aims to be successful and grow through the years to not be on Facebook is equivalent to a deadly sin.
There should not be any confusion about the differences between traditional marketing and modern internet targeted marketing. There are not! Only some differences that are of technical nature exist, but the fundamentals are absolutely the same. Marketing began as a rational selling process, in other words, the premise of marketing was that people were rational agents who seek to maximize utility at minimal cost, this phenomenon is often called maximal quality for the smallest price.
So in the beginning ads were just a bunch of dry factual information that was supposed to prove that for example, one can is better and cheaper than another. Companies would state horsepower, fuel consumption, etc. Somewhere around the 1920’s one-man call, Edward Bernays figured out that people don’t act on a rational basis, they buy a certain feeling a product promises to deliver. In other words, they are primarily emotional. So came ads with hot girls and some smiling, happy guy driving a brand new car so you can imagine yourself in his position. The goal was to make you think if I buy this car, it will make me happy!
How To Reap Benefits Out Of Social Media Marketing
There are many benefits to employing the right tactics for social media marketing. When marketing on social media it is of utmost importance for you to remember this principle, people will respond to your personal story, or if they can relate your product to their personal story or if you can associate your product with some positive feeling you will surely dominate the social media marketplace.
So what are the initial steps you need to take:
1. Prospecting – It is essential that you find your target market audience, you want to sell water to thirsty people! With the evolution of Facebook, they will do most of the work for you, but you need to do some basic calculation to see how profitable your campaign will be. In my opinion with all the right steps, you can’t go wrong with even giving a bit more money for social media advertising since it has empirically shown to return major profits for the majority of businesses.
2. Securing meetings. It would be ideal for you to associate your brand with some well known dominant social media present companies/brands.
3. Use the power of social media by investing in Instagram and Facebook stars that might promote your products and attract the target audience.
4. Listening to your clients. It is very important to listen to the problems your clients have with your product and the administration of your website so you can solve them as soon as possible. Problems could be something like unresponsive staff through DM’s on Facebook, or maybe impolite staff, etc.
With this in mind, you will be able to get a good start at social media marketing and learn along the way. But the best advice is to start as soon as possible before you miss the social media advertising trend. It is a missed opportunity that will come maybe only once in a lifetime. Good luck!