Storytelling

The Forgotten Link Between Storytelling and Lead Generation

When was the last time you really enjoyed a blog? More importantly, when was the last time you enjoyed one of your own company’s blogs? If you can’t think of the last time, the odds...

Captivating the Consumer: The Art of Using Storytelling to Make the Sale

When you hear a good story, your brain has the power to reel you in and tune out everything else. Marketers who recognize this fact capitalize upon it. Consider why this is and how...

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