T-Mobile US, Inc (NYSE:TMUS) and Univision Communications Inc announced today that they will launch a new wireless services designed specifically for Hispanic Americans.
The new service will use the programming content of Univision serving Hispanic Americans with T-Mible’s fast network and Un-carrier wireless innovation.
Univision Mobile which will start running on T-Mobile network, will be available nationwide beginning May19. T-Mobile said that Univision Mobile Users “are a click away from unique Univision content.”
“Univision Mobile’s services and features have been created to satisfy the needs of the U.S. Hispanic community,” said Kevin Conroy, President, Digital & Enterprise Development, Univision Communications, Inc. “We’re providing the best value, no annual contract wireless service plans specifically tailored to our audience’s needs. This partnership further reinforces our commitment to serve our audience in every way possible and also clearly demonstrates how Univision is the gateway for any brand looking to connect with the influential and fast growing U.S. Hispanic community.”
“Hispanic Americans are among the largest, most important and most influential groups in the US today,” said Mike Sievert, Chief Marketing Officer for T-Mobile, “And they deserve wireless tailored to their interests and needs. Univision Mobile is a completely unique wireless experience built to provide Hispanic Americans with both the content and mobile experience they crave from two brands they know and trust.”
The new service will give customers 100 minutes to call some Latin American countries and the “No Annual Contract” plans give Unlimited Nationwide Talk and Text plans for just $30 per month and Unlimited Nationwide Talk, Text, and Web plans starting at just $45 per month ($45 plan includes up to 2.5GB of high-speed data).
The report also cited that custimers can bring their own compatible devices by simply buying a SIM card or they can choose from a huge selection of devices. Users with capable smartphones can download the Univision Mobile application for access to additional content and rewards.