T-Mobile US Inc (NYSE:TMUS) definitely has the timing right to promote its next generation connectivity, 4G, to a ‘T,’ with its Super Bowl promotions heralded by Kim Kardashian’s selfies!

Kim Kardashian, popular for her reality shenanigans via Twitter Inc (NYSE:TWTR) tweets, has pitched the networks winning new data plan for those switching to 4G plans. T-Mobile has been running commercials to showcase its 4G connectivity features and a tempting data plan which allows them to roll over unused data from previous month’s billing cycles.

The selfie-satirical by Kardashian highlights the competition amongst networks and the various attempts by the large and smaller carriers to retain their user base. The gag by Kardashian highlights woes of users who are left with unused data.

T-Mobile US Inc (NYSE:TMUS) in the 2015 Super bowl commercials is marking a change from its previous year’s text-only campaign. And as promised last year, it has now engaged the services of a celebrity. Kardashian celebrity profile as an internet power-user, definitely wins her marks with online users who suffer similar woes with data plans and other trivial.

Kardashian connects with multiple internet-user levels as she pitches for QWERTY keyboard’s for mainstream smartphones, and gushes over freemium games, which are decidedly over-the-top. Besides, she is popular on Instagram, and suffers the same issues as the common user when connectivity issues crop up. By choosing Kardashian, T-Mobile US Inc (NYSE:TMUS) has definitely addressed the most prolific user-base it currently sustains on its network.

With Kardashian spouting winning data plans, with the 4G connectivity series, T-Mobile US Inc users definitely have a closer-connect with the celebrity. Her fan following could well convert and have T-Mobile US have a larger user segment in the 4G category. More importantly, T-Mobile has definitely put’s its finger on a very ‘touchy’ nerve of unused data. By offering the roll-over should see more users coming into its fold, Kardashian shenanigans or otherwise!