Apple Cupertino headquarters

Apple Inc. (NASDAQ:AAPL) has decided to appoint Steve Dowling as the new Vice President of its communications department. As per the reports published on Apple’s executive bios web page, Dowling was the Director of the Public Relations department earlier. He has replaced Katie Cotton, who left Apple in 2014.

Insights on The Announcement
Apple’s CEO Tim Cook decided to reshape the PR department of the company in such a way that it could bring positive results for the company. He could reach a mutual point of agreement with Katie Cotton; hence, the latter had to leave the company. Dowling has been leading the Communications Department of Apple after Cotton’s departure; hence, things are not new to him. Earlier in October 2014, he was named the interim Head of PR Department.

Cook’s mission to revamp the PR department of the company has started showing its results slowly. It has become more open now, follows by company’s participation in number of social and promotional events.

Apple seeks to collaborate with more and more PR agencies and news organizations to ensure that the promotion of its products doesn’t stop even for a second. Dowling could be seen at various launch events and media appearances across the world in the past.

Rumors about Dowling becoming the new Vice President of the Communications Department of Apple were trending in the market for more than a year’s time. Reporters tried to get in touch with him to know his response about this new role, but he was not reachable. According to one of the spokesmen of Apple, the entire senior management hopes that he would use his skills and expertise for the growth of the company.

The market competition in the industry has enhanced lately; therefore, experienced people like Dowling can help the company to reach its objectives.