It has been a strong year for the Chinese app market, with developers responsible for some of the biggest hits in 2022. Data from analytics platform Sensor Tower shows impressive stats for entertainment apps in Q2 of 2022. The sector brought in a record-breaking $2.1 billion from in-app purchases. 20% of the top 100 highest-grossing entertainment apps came from Chinese companies.
Naturally, TikTok is high on the list with its explosion in active users during the pandemic. Also on the list is the Soul App. a metaverse-style platform that has grown and grown in the Gen Z demographic in the past year. So. why is Soul able to connect with so many users and create such high revenues?
The Soul App Was One Of The Most Successful Chinese Apps In 2022
The Soul App was created by founder Zhang Lu and talented developers back. It has grown into one of the most successful social media apps in China in a short time. The concepts and designs have resonated with users from the Generation Z demographic and led to impressive profits for the company.
The Soul app achieved tens of thousands of downloads in 2022 and the rate of engagement placed it in the top 10 free apps on the Chinese App Store in September. There has been a snowball effect as users encourage others to join, with monthly active use almost doubling month by month. When it comes to daily use. the app sees users checking an average of 21 times a day with 49 minutes of accumulative use.
Social Entertainment Apps Are On The Rise In China
Entertainment is a broad term and we might naturally think of streaming apps as top entertainment options. For example, music lovers increasingly lean on streaming apps to get their fix. With repeat plays on Spotify or other music systems. However, there is also a growing market for social media apps as entertainment. As companies successfully attract more and more users to their online communities, the revenue increases. With the right model, many social media app developers can build substantial profits.
While the Soul app is classed as entertainment for ease of classification, there is more to this platform. Another key feature of this app that helps cement its position as a leading social media tool is the messaging system.
Typically, instant messaging and social media profiles are separate. Zuckerburg’s Meta is responsible for both Facebook and WhatsApp. allowing for two very different ways to communicate over two platforms. Meta also owns Instagram for extra revenue there. With the Soul app. you get the fun of social media connections and an effective peer-to-peer messaging system. In 2022. there was an average of 66 messages per user each day.
The Success Of The Soul App In 2022 Is Largely Due To The Gen Z Market
To be successful in 2022 – and with subsequent projects and expansions in 2022 – app developers need to focus their attention on Generation Z. Millennials can appreciate social media apps to a degree, but are more likely to turn away from smart tech and unplug. Generation Z grew up with the internet and smart devices as more of a norm. They crave the best possible experiences and will pay the subscription rates to get it.
The impact of Generation Z on the success of the Soul app cannot be understated. There are around 34 million active users each month – which is a staggering number on its own for a relatively new platform. Of that 34 million. 70% are in the Generation Z demographic. That is a significant portion of users and revenue streams coming from a very young audience.
Why Is Soul So Appealing To This Younger Demographic?
Soul appeals to the Gen Z crowd with its focus on an alternative world and diverse activities. It is incredibly immersive to the point where players can delve into their secondary universe and connect with like-minded people in new ways.
The best social media apps provide ways to connect with peers in a safe and meaningful way. This concept has been lost over the years with other established platforms, as toxic discourse, trolling, and social divisions take over. The term “doomscrolling” was invented to highlight this issue of the negativity of social media and online news.
That is why a secure alternative reality like Soul is so appealing for these younger users that want a safe place to interact and be themselves. When Soul first launched in 2016. there was a strong desire to help younger users find that place where they could enjoy safe online interactions, express themselves freely, and overcome any feelings of loneliness exacerbated by real-world social situations.
This idea of escapism is essential in a world of toxic social media and online interactions. When Facebook and Twitter are no longer fun. young app users need a different outlet. This explains the success of TikTok. where Gen Zers can express themselves and have a lot of fun making content. It also explains the success of the deep, non-judgmental world of Soul.
Soul Is Sure To Build On Its Success In 2022 And Beyond
The benefits Soul offers to users make it a perfect example of how successful Chinese developers can keep their finger on the pulse of Gen Z. The platform is fairly simple and familiar on the surface, providing a strong social platform for young users in a metaverse setting, but then enhances the experience further. Subscribers can rely on this alternative digital world when the real one is a little too heavy and stressful.
Since its creation, Soul has developed greatly into a more accepting and secure platform. It is all about ensuring that users can continue to connect with like-minded people, engage in the best online activities, and find that safe space that users crave. There is little doubt that the creators will expand on this and continue to make Soul the must-have social app for 2022.