Sony Computer Entertainment Company Inc (SCEI), the subsidiary of Sony Corporation (ADR) (NYSE:SNE) announced that it sold 2.1 million units of PlayStation 4 (PS4) since its launching in November 15 until December 1, 2013.
The game console was first introduced in the United States and Canada. Sony Corporation (ADR) (NYSE:SNE) sold more than 1 million units of PlayStation 4 during the first 24 hours of its launching. In November 29, another 700,000 units were sold when the game console was launched in Europe and Australasia. The device is now available in 32 countries globally.
In a statement, Andrew House, president and group CEO of SCEI said, “PS4 delivered the best launch in PlayStation history with the North American release and we’ve continued this incredibly successful start in Europe, Australasia and Latin America. Demand remains incredibly strong and continues to overwhelm the supply worldwide, but we are diligently working to meet those growing demands and to deliver additional PS4 units to our retail partners throughout the holiday season.”
Kazuo Hirai, CEO of Sony Corporation (ADR) (NYSE:SNE) released the PlayStation 4 as part of its initiative to revitalize the consumer electronics business of the company this holiday season. The price of the PlayStation 4 cheaper at $399 compared with the $499 Xbox One from Microsoft Corporation (NASDAQ:MSFT).
Keita Wakabashi, analysts at Mito Securities Co. in Tokyo commented, “A lower price than Microsoft’s Xbox One is probably helping boost sales of the PS4. According to him, the sales of the PS4 will certainly help Sony Corporation (ADR) (NYSE:SNE).
Last November 11, Jack Tretton, president and CEO of Sony Computer Entertainment America expressed confidence that the company will meet the s 3 million units sales estimate of analysts by the end of the year. He said the company’s target is to sell 5 million units by March next year.
The Japanese company noted the players of PS4 embraced its deep social capabilities including the live broadcasting on Ustream ad Twitch and sharing content through the platforms of Facebook Inc (NASDAQ:FB) and Twitter Inc (NYSE:TWTR).