6 Tips For Using Social Media Management & Analytics Tools


If you ask any business owner out there, it’s likely that they’ll tell you that they have decided to invest in social media management and analytic app. Why? Well, in most cases, they opt for using such programs because they have started using several social media websites and they’ve started feeling overwhelmed when it comes to handling all of them.

If this is something that sounds entirely familiar to you, you’re presumably thinking about investing in such a program for your organization, which is exactly why you might also be looking for some tips and tricks on how to use these tools. Luckily, the article below might shed some light on the entire topic, so without further ado, let’s take a closer look:


1. Use it to Handle All of The Accounts

As we already mentioned, it can become overpowering and complex to manage all of your accounts at once, particularly if you chose to expand your presence on more than 3 platforms. There are probably several login info that you have to remember, there are different interfaces to figure out, and besides this, these platforms are mainly built for the consumers.

An organization needs to connect with its audience in order to thrive, and a social media management app could aid you quite a lot. How? Well, it’ll allow you to have one login for all of the accounts, it’ll give you one interface to master, and it’ll also allow you to use different features that are focused on businesses, meaning that you could control all the accounts from one place.

2. Use it to Never Miss Anything Important

When you miss a notification from a family member or friends, it isn’t really a big deal. However, when and if you miss an important message, tag, or comment from your client, it can easily result in your losing revenue, customers, as well as followers on Facebook, Instagram, and Twitter.

A properly developed management app such as Kontentino could assist you with never missing a notification, which is why you must guarantee that you invest in such a program, especially since it’ll demonstrate to your clients that you worry about their evaluations and that you also value whatever they have to say about your organization.

3. Use it For Communication With Your Clients


Besides reacting to tags, comments, and mentions, you’ll also need to communicate with your clients. Of course, it’ll be impossible for you to remember all the conversations you had with some of the clients, however, utilizing these beneficial apps could help you with keeping a record of all your conversations. How?

Well, it’s quite easy, all of your data will be in a singular place, which will make everything so much easier for you. Some of the programs that you could get will also allow you to search the chats by keywords, which means that you’ll be able to quickly and correctly reply to messages. All of this will be valued by your clients, which is why you must ensure that you use it.

4. Automate Posts Whenever You Want

It would be extremely time-consuming if you had to upload posts for every platform, but, if you opt for investing in a management tool, you’ll be able to plan ahead and make sure that your content is posted whenever you want it to. And, if there is one thing that you should take away from this article, it’s the fact that scheduling posts ahead of time can save you a lot of trouble.

By using such a tool, you’ll be able to schedule your posts ahead of time, meaning that you won’t need to continue working when you get home after a long and tiring day. Besides this, it’ll also allow you to visualize what you’ll be posting, meaning that you can use this feature to align your content with the objectives you have.

5. Utilize it to Keep an Eye on The Keywords And Valuable Data


Do you know what the biggest benefits of social media websites are? To put it simply, it’s the data that you’ll gather. This useful data is exactly what you’ll need to help your business thrive, and this includes things such as reviews, testimonials, information on your competition, and so on. This information is difficult to find, but thankfully, management tools are here to save the day.

Most of the apps that you can get will offer you a place where you can browse and look at this information, and although you could find it by using the platform itself, the tool will make the entire process simple since it’ll allow you to quickly access the data from anywhere and at any time. So, ensure that you utilize this beneficial feature.

6. Analyzing The Information is Crucial

Besides gathering and browsing through the data you gather, it’s also important for you to analyze it. Why? Well, by doing so, you’ll be able to test out various content, the timing for your posts, formats of them, and so on, meaning that you could start to learn what your targeted audience likes and dislikes.

A social media management tool will help you with analyzing all of the data you gather, especially since it’ll allow you to access analytic data that might include things such as retweets, shares, how many people visited your accounts, how long they have spent on it, as well as what they clicked on.

By analyzing and understanding what all of the figures mean, you’ll be able to adjust your strategy according to your audience’s needs and desires. It’s relatively simple to understand social media optimization – it all comes down to testing, editing, and completely optimizing your content.



Investing in social media management and analytic tools is one of the best things that you could do for your company. Not only will it allow you to manage all of your accounts from one place, but it’ll also allow you to never miss an important notification, and more importantly, it’ll provide you with useful and important data that you can use for building your company.

So, now that you’re aware of some tips and tricks that you should remember when using such applications, you might not want to lose any more of your time. Instead, you should do some digging online in order to find a social media management tool that will suit your needs, as well as your budget.