Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) has sent invites to media for a health-focused event to take place in San Francisco on May 28th. There is not detail, however, over the event and what Samsung plans to do except the caption “a new conversation around health is about to begin.”

Just before Apple’s WWDC

However, the date of event is just a couple of days before Apple’s Worldwide developer’s conference, where the iPhone maker is expected to launch Healthbook app, which would monitor user’s vital metrics like heart rate, blood pressure, weight, oxygen saturation, respiratory rate and blood sugar. Additionally, it would also track bloodwork, hydration, physical activity, nutrition, and sleep.

There are various devices offering similar features to their customers, but Healthbook is expected to integrate all in a single mobile interface. Apple Inc. (NASDAQ:AAPL) is expected to roll out the new iOS features during the WWDC, which will begin in San Francisco on June 2. Lately, companies such as Nike are shifting their interest from sportswear towards the software development.

Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) launched it health app S, which could allow users to connect their handset to health devices and track various health metrics. The Galaxy maker, also, launched Gear Fit health-centric wearable for healthy lifestyle customers.

What could Samsung come up with

It is hard to speculate what Samsung has planned for May 28th as there is a fair chance for hardware or a software roll out or combination of both. Samsung is actively penetrating in the health care sector and upcoming event could be a step forward in the field.

Though Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) has various health related appliances, but none of them is available for the masses. It would be interesting and exciting if the company rolls out any such software or hardware like a smart wristband though more chances are that it may launch extensions, apps, or partnerships for the Gear Fit. Also, there are high possibilities that a gear for active users might be launched. The company is touching all aspects of consumer’s lives right from entertainment, to mobile devices, to smart appliances, and now even health.

Back, in February, the smart phone maker launched another health focused wearable gear, which could display notifications, incoming calls and messages for the user. However, there is no microphone in the device, which could allow the user to talk.