Samsung Launches Mid-Range KitKat Based Galaxy Ace Style

Samsung Galaxy Ace

Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930), the South Korean handset manufacturer announced today, a new mid-range smartphone named as Samsung Galaxy Ace Style. Even though Samsung hasn’t revealed the price of the device, the rumor is that the Galaxy ACE Style would come at a price range of $276 to $413.

According to the company, Ace Style is designed to support and power young social consumers,” and adds that the phone “features a fun, unique design with an enhanced camera and advanced features for superior performance.”

Specifications of the phone

Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) Galaxy Ace Style will be available across the globe from the month of April itself. The device will take some time to enter the China and the India mobile phone market as it is facing tough competition from the local manufacturers.

The new mid range smartphone comes with a 1.2 GHz dual core processor and features Android 4.4 KitKat operating system. The phone has a touchscreen display of 4.0 inches and 4 GB of internal memory. Samsung Galaxy Ace Style has TouchWiz Essence interface along with 512 MB RAM, 64 GB micro SD card slot, and a 1500 mAh battery. The phone is equipped with a 5-megapixel camera and a VGA front camera. The device, which is preloaded with ChatON, has Bluetooth 4.0, WiFi, and NFC for connectivity, as well. It is available in Cream White and Dark Gray colors.

Android 4.4 KitKat advantage

Android 4.4 KitKat OS is the differentiating factor for this smartphone. This OS has been designed in a overcome the problem of Android fragmentation, and this new phone from Samsung would be the starter. In India, it could give tough competition to the other brand phones available in the mid-range such as Moto G, Sony Xperia M and other smartphones from domestic players like Micromax, Karbonn and others assuming that it would be launched in India in the first half of the FY 2014.

Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930), the South Korean tech giant has estimated a fall of 4.3% in operating profits for the January-March quarter. The company expects to earn a profit of 8.4 trillion, which is slightly lower than the forecasts of 8.5 trillion made by Thomson Reuters. The growth in the sales volume in the smartphones market is falling, but the competition is growing for Samsung. Hopefully, the new phone from would do some wonders for the company.