Salesforce.com, Inc. (NYSE:CRM) was among the early enterprise software firms featured on the Apple Inc. (NASDAQ:AAPL)’s Apple Watch. It was the only genuine enterprise app displayed at the March Apple Watch launch event. How the Apple Watch will benefit users is something Salesforce is still trying to figure out.
On Wednesday at the Bank of America’s Global Technology Conference, Salesforce’s co-founder Parker Harris stated that there is plenty to learn about the Apple Watch. He added as the Apple Watch is a tiny device having a tiny screen it needs to be determined what exactly can be done with it that can’t be done on a phone or tablet or desktop.
At this juncture apart from phone calls and text messages, workflow and approvals look to be the suitable uses for a Salesforce-Apple Watch App. For instance if one needs to approve a deal he/she can simply swipe or tap the watch instead of taking out a mobile or a tablet. Doing so will certainly save time and expedite the process.
However, Harris noted that the Apple Watch would result in more interruptions and if used incorrectly would blunt work effectiveness. He went on to joke that the device will lead to a great deal of ADD (Attention Deficit Disorder).
Harris strongly believes that customer feedback will help arrive at the optimum and suitable use of the Apple Watch. Data visualization has been identified as a promising use of the Watch. Salesforce put up a demonstration at the Apple Watch launch event displaying data stored on Salesforce’s servers in visual graphs on the compact screen of the Watch. The app harnessing Salesforce’s Wave Analytics was able to present items such as target sales and leads remaining for sales representatives.
Salesforce CEO, Marc Benioff was not exaggerating in calling Wave Analytics as the greatest ever product created by Salesforce.
Parker Harris opined that the biggest opportunities would be provided by Internet-connected devices. Those devices will churn out an immense amount of data, and it is the onus of firms such as Salesforce to transform them into information that is valuable to the end user.