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In the era of smartphones, technological innovations, and the Internet, your website is the most valuable advertising asset your company has. And, the design of your site will have a significant impact on the metrics, sales, and user experience that you receive, which is why it’s extremely important that you keep it updated and functioning at all times.

Because you must ensure functionality, you might be wondering whether or not it’s time for you to completely redesign your WordPress website. To put it simply, it’ll depend on a wide range of factors, however, to make things easier for you, here are the top 8 signs that it’s time to redesign your site:

1. If It’s Taking Forever to Load

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A lot of business owners don’t realize this, but even the slightest delay in the loading speed could prompt a potential customer to close your website and open a different one. Besides this, your current customers might be completely annoyed by having to wait for your site to load, which basically means that speed is everything. There are various free online tools that you could use for testing the loading speed of your site, thus, don’t be afraid to use them.

2. If You Cannot Add New Updates, Content, Pages

Are you having problems with adding new updates, content, and pages to your site? If so, you should know that your entire business will suffer, especially your SEO efforts, and of course, the traffic on your page. You can always choose to use a new page template offered by WordPress or if needed, your IT department could help you rebuild your site, which will in return, enable you to add fresh content and updates to it.

3. If You Forgot About Branding

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No matter what products or services you offer, you should ask yourself – does your site reflect your branding? What does this mean? Well, it’s quite easy to understand, the colors, logos, fonts, as well as photographs, have to communicate your brand values. By ensuring this, you won’t only guarantee that your website matches your brand, but you can also guarantee that your brand awareness and recognition are increased.

Besides ensuring the aforementioned things, you’ll be able to leave a good and long-lasting first impression to old, new, and potential customers, which makes branding even more important. To overcome this particular issue, you should seriously consider opting for a highly customizable template since it’ll allow you to change the smallest details and aspects of the platform you use for marketing your business.

4. If You Noticed That Your Bounce Rates Are High

Before you continue reading, you should know that most platforms have bounce rates going from 25% to 75%. Although this is common, a high bounce rate (one above 45%) isn’t good and it can indicate that there is a lot of issues with your platform, which can include difficult navigation, bad or uninteresting content, as well as slow loading speeds. By using the analytic tools, you can determine if your bounce rates are high or low.

5. If You Need to Add New Features

You might be lacking some really important features such as payment options, checkout, online scheduling, and so on. If you have to add such features, you should use that and redesign your entire site. Keep in mind, if you want to add plugins that need to be licensed, and if you’re unsure about whether or not they weren’t cracked or nulled, you could always opt for hiring services such as the ones offered by Maxxwp.com.

6. If It Isn’t Compatible With Smartphones

We can leave our houses without our wallets and jackets, however, it seems like we never forget to bring our smartphones devices with us. This is also why an increasing number of people choose to use their phones for browsing various websites. Because of this, it’s extremely important that your site is optimized for mobile phones. If your customers cannot use your site on their phones and f it’s completely inconvenient, it’ll result in them choosing a different organization.

7. If it Isn’t Optimized For SEO

Source:searchengineland.com

Although you might not realize it, every single search engine out there will look at hundreds, if not thousands of factors before ranking a particular website. This most commonly includes things such as the content posted, the functionality and usability, the bounce rates, customer engagement, and of course, the design of the platform. And, since people don’t look further than the first page of their search results, it’s crucial that you rank higher.

What can you do? Well, for starters, you’ll most likely need to revamp your website, which means that you should look at every single feature and figure out how you can improve them. Additionally, working with a search engine optimization organization could help you quite a lot, thus consider it. If you don’t want to spend money on professionals, there are ways that you can improve your ranking by yourself, hence, don’t forget to read some how-to guides, tutorials, and so on.

8. If It Isn’t Secured + If It’s Difficult to Navigate it

Lastly, if the platform you’re using isn’t secured with the traditional HTTPs protocol, it could be seriously harming your SEO and marketing strategies. Because of this, you should look at some HTTPS protocols to learn what you need to do. Additionally, people have to be able to navigate your site without difficulties, hence, it’s too cluttered, unreadable, and if the design is poor, ensure that you work on improving those things as well.

Conclusion

As you can see, there is a wide range of signs that it might be time to completely redesign your website. By doing so, you won’t only ensure that your pages load quickly and that you have a low bounce rate, but doing so will also ensure that you can increase your sales, and in return, your revenue as well.

Since you’re now aware of the signs that could tell you it’s time to take another look at the design of your site, you shouldn’t spend any more time reading articles similar to this one. Instead, if you determine that most of the signs from above apply to your platform, start transforming it so that you can create a better experience for your customers.