Netflix, Inc. (NASDAQ:NFLX) to soon enter Australia is the buzz all around while Netflix has turned down all such reports claiming this will be treated as speculation by it. “Media speculation,” remarked the Netflix spokesman. Yesterday, an unattributed report was published by The Australian that said an official launch of the streaming service in Australia is considered by Netflix, after which this news gained momentum.
“We haven’t announced any plans to go to ANZ,” a Netflix spokesman told Computerworld Australia.
Netflix evaluation criteria
Netflix, Inc. (NASDAQ:NFLX) informed of its plans of exploring a number of international markets while no information of its plans for entering Australia in particular have been made officially.
Netflix, Inc. (NASDAQ:NFLX) before entering any market evaluates it for the possibilities of success and for this evaluation it uses a number of criteria that form a substantial part of the broadband infrastructure of any market. These criteria are number of households and projected growth, entertainment consumption and consumer interest; content availability and cost; e-commerce maturity, the competitive landscape and above all speeds.
Australians holds big potential
Considering the possibility of Netflix entering the Australian market, Foxtel and other similar companies in Australia are working on developing their own streaming services so that they are all prepared to compete with Netflix if it ever chooses to enter the local market.
Netflix, Inc. (NASDAQ:NFLX) offers its paid TV and movie streaming services at $7.99 per month to its subscribers. Orange is the New Black and House of Cards are two of the many successful shows commissioned by Netflix for exclusive streaming that have been declared as massive hit as per the ratings. These shows are exclusively available to the U.S. audience and some parts of Europe. Even though hugely popular among the Australians, these shows are not available to those viewers and if they ever wish to watch shows from Netflix, they need to bypass the geo-blocks. Seeing the huge popularity in Australia for the Netflix shows, the potential for growth and success is huge for Netflix, and therefore it would be good idea for the streaming company to extend its services in Australia. The U.S. Netflix site is accessible to many Australians with the usage of a VPN.