Netflix, Inc. (NASDAQ:NFLX) is clearly banking on its unique abilities, which its competitors lack. After introducing original series of ‘House of Cards’ right on the net and showcasing documentaries like ‘The Battered Bastards of Baseball’, Netflix is now taking the viewing experience to an unsurpassable level. The company will not just offer the original shows but will scale up its existing technology of streaming videos on the net.
First 4k adopter
Currently, Netflix, Inc. (NASDAQ:NFLX) is the only company to stream 4k, an ultra-high-definition, versions of a number of shows to viewers. Current Analysis research director, Avi Greengart said that Netflix’s 4k offering is an uncommon feature, which is hard for its competitors to adopt. Also, releasing 4k versions of shows was one way for Netflix, Inc. (NASDAQ:NFLX) to fill the ISP pipes with so much data that left no room for competitors to try similar services.
Moreover, Netflix’s Open Connect Initiative, enables the company to deliver movies and shows to viewers from the closest possible machines. That serves as another drawback for Netflix’s rivals, who are more dependent on big internet companies such as Verizon Communications Inc. (NYSE:VZ), Comcast Corporation (NASDAQ:CMCSA) or AT&T Inc. (NYSE:T).
HDR and TV recommendation
After successfully trying its hand with the ultra-high definition technology, Netflix, Inc. (NASDAQ:NFLX) is readying to take its next step. Yes, the company is now testing high-dynamic range (HDR) content for its viewers, which will be the final nail in the coffin for its rivals. Like 4k, HDR is another technology capable of taking the viewing experience to an ultra-high level. Meanwhile, Netflix, Inc. (NASDAQ:NFLX) is also undertaking significant steps to address the overall streaming quality. It is aware that any form of a ultra-high image won’t work until and unless the streaming is right.
In this direction, the company will give away a special tag to television manufacturers, which offer a fast and user-friendly navigation to viewers. Though the Netflix TV Recommendation Program will benefit other competitors too, but Netflix, Inc. (NASDAQ:NFLX) is less concerned about it.