Netflix, Inc. (NASDAQ:NFLX) has finally launched its services in Australia and New Zealand, starting from March 24, 2015. The much anticipate launch, however, does not inspire when compared to the services provided by the company in US and Canada.
Netflix, Inc (NASDAQ:NFLX) provides on demand media, which includes TV shows and movies, to viewers. The company has successfully launched its Australian version, Netflix Australia by providing introductory programs with a short library of content. The viewer will be able to get one month free subscription by signing up for the trial. Though Netflix AU does not offer as many shows as its US sibling, the programs are expected to increase in number each month.
Netflix, Inc. has priced its services in Australia as follows: standard definition content at $8.99, high definition content at $11.99 and four stream ultra HD content at $14.99. The prices are very competitive with the added benefit of enjoying ads-free service. The service will also host 693 shows that are not available in US or Canada.
Netflix popular shows like House of Cards, Orange is The New Black and 90’s Darling Freaks and Geeks are available to Australian viewers. An Australian cinema section can also be seen along with various movie genres available in the library. From what is revealed as of now, it is cleared that Netflix AU is will not be a replica of Netflix US.
Todd Yellin (VP of Innovation, Netflix, Inc.) commented that the linear experience of watching TV shows at fixed device and fixed schedule will no longer remain attractive in the current era of Technology. He added that the company is providing TV shows with a luxury of convenience of watching them anywhere, anytime and without the interruption of advertisements.
Netflix, Inc (NASDAQ:NFLX) has made a decent start in Australia and New Zealand. More and more content will be added over the coming months. The prices are good and it will definitely affect the competition of streaming services in Australia. For what it’s worth, viewers in Australia and New Zealand will be finally able to enjoy the services offered by the company.