What is digital marketing? As smartphones, computers and all the other internet-capable devices have become much more popular, so do the number of jobs that require digital marketing skills. The focus on digital elements has now become the center of a lot of companies’ marketing strategies. If you are interested in this industry, check out the most interesting marketing positions.
Digital Marketing Manager
Digital project managers play a vital role in implementing and overseeing digital campaigns. They are responsible for laying out a project, setting milestones, creating a timeline and managing budget, among all the other tasks. Digital project managers need to have excellent communication, organization, and collaborative skills. The average digital marketing manager salary in the US starts at about $40,000.
Content strategists are responsible for developing content tailor to a certain target audience and the company’s objectives. They must have the ability to use analytic tools to find out which recent topics engage the audience and drive traffic to vie the company’s digital content. Content strategists need to have strong writing skills and a deep understanding of SEO or search engine optimization.
Virtual Reality Developer
VR or Virtual Reality products are still in their infancy but are becoming very popular. This is why a lot of companies have started incorporating VR into their digital marketing campaigns. This is a pretty high-tech job that attracts people who have a strong background in creative arts and technology.
SEO and SEM Specialist
For businesses to get the maximum amount of traffic to their websites, they will need to be ranked highly on search engine results pages. Even though search engine algorithms are constantly changing, SEO and SEM specialists must know how to create content that ensures a company’s website gets seen by the targeted customers. These roles can also lend themselves temporarily to freelance marketing positions and are great for people who want to work remotely.
User Experience (EX) Designer
User experience designers not only have a background in design and technology but also have a deep understanding of human behavior. They develop products, websites, and apps in a way that encourages customers to follow through with their purchases. They operate with the entire experience of the customer in mind, with the end goal of improving customer retention rates, lead generation and ultimately improving sales.
With the rise of AI or artificial intelligence and IoT or the Internet of things, there is an enormous amount of collected information and data that needs to be categorized and analyzed. Data analysts can create systems to examine and organize all this data so companies can understand it clearly and apply it to their digital marketing campaigns.
Email Marketing Specialist
Email marketing specialists are responsible for launching and creating email campaigns in addition to maintaining databases of different customer information and data. Email marketing specialists have strong editing and writing skills, particularly in persuasive writing.
Internet of Things Marketing Specialist
People use smartphones, smartwatches, tablets and a bunch of other devices for various web-based activities. IoT marketing specialists use the data that is collected from these devices to create campaigns that work for people who use these devices.
As you can see, there are plenty of positions that you might be interested in. If you want to learn more on this and see what else is out there, visit DigitalMarketingJobs.com.