Mobile users, across the world, have to wait a little longer for the latest version of smartphone by Microsoft Corporation (NASDAQ:MSFT).
At the Mobile World Congress at Barcelona on Monday, while Samsung released another high-end model, Microsoft launched two devices, in medium range. In the recent past, the company has only come up with devices mainly targeted at the budget market, which has a high scope of growth but is also competitive.
Purchase of Nokia’s business last year for $9.4 billion did nothing to revive the falling fortunes of the Windows phone. Infact, as per data released by research firm IDC, the share of sales of smartphones with Windows had fallen to 2.7% from 3.3% in 2013.
Presently, the company is facing stiff competition from Apple Inc. (NASDAQ:AAPL)’s iPhone and Google Inc (NASDAQ:GOOGL)’s Android devices. Now, all the hopes of the company lie, with Windows 10, expected to be launched later in this year.
According to Stephen Elop (former Nokia chief executive), who handles Microsoft’s devices group, the delay in coming up, with high-end devices is part of a plan and not because of any internal turbulence. He has committed that the new flagship Windows phone will be released for sale by the end of this year.
The main attraction of the to-be launched Windows version would be its ability to be used commonly for personal computers, phones and tablets. This will serve as a highlight for people who already use Windows on their computers. Due to the software unification under Windows 10, it would be easier for software developers to create applications, which would effortlessly run on all the Windows devices.
Microsoft also plans to provide a data security system, which would be beneficial to companies whose employees are roaming across countries but also carry valuable but also risk-prone company data on their phones.