Microsoft Corporation (NASDAQ:MSFT)’s move to redesign its web portal did not go as planned as Business Insider reports that the changes affected traffic numbers to the company’s key products. Bing and MSN remained the most affected by the new changes on the design.

Traffic Re-Directed To Other Sites

Microsoft Corporation (NASDAQ:MSFT)’s Bing is reported to have been affected after MSN started curating stories from a number of news sites consequently directing most of the traffic to rival websites. Evidence of the sustained effects was to be made public by comScore, which was to report separate worldwide traffic figures on Microsoft Corporation (NASDAQ:MSFT)’s products.

It is being reported that Microsoft Corporation (NASDAQ:MSFT) had asked comScore to consider bundling all its products from Bing, Skype and outlook under one banner; seen as a cover up on the amount of damage that might have been caused. ComScore is one of the highly trusted sources for web traffic data whose findings always go a long way in forming the basis of decisions made by marketers on advertising strategies on different platforms.

MSN to be Shut Down

Total unique worldwide visitors to MSN in the month of October stood at 6.77 million according to comScore data; without the help of other unique products like Bing and Skype the figure stood at 3.79 million. An insider at Microsoft Corporation (NASDAQ:MSFT) has reportedly told Business insider that the company might consider shutting down MSN as it is down by 20-60% on page views.

Shutting down MSN will not be a toll order for Microsoft Corporation (NASDAQ:MSFT), which already has a news section and is already in the process of programming news on its homepage. Bing will reportedly be positioned in future, to acts as the consumer default page for the giant software company. Bing remains strategically positioned to allow Microsoft gain market share in the search share business