Microsoft Corporation (NASDAQ:MSFT) is flexing its muscles in the books business with its search engine now displaying a carousel of New York Times bestselling books. The book business has over the years been dominated by Amazon.com, Inc. (NASDAQ:AMZN), but it is not yet clear whether Microsoft will start selling the books any time soon
Search Terms to Use
The new search display on Microsoft Corporation (NASDAQ:MSFT)’s Bing is intended to make it easier for people to find the best of books in terms of genre and rating. The latest move is an attempt by the giant software maker to court book lovers as competition in the search space heats up especially from Google Inc. (NASDAQ:GOOGL).
The new search update will allow people to find their best books by using search terms such as bestselling fiction, nonfiction best-sellers, bestselling kids’ books as well as current times best business books. The books, to be displayed in the carousel, are reportedly based on New York Times monthly and weekly data sales as Microsoft looks to tap into the growing traffic of book lovers with its search page.
Information on Offer
Clicking on the book cover on the search page, book lovers will be able to get detailed information pertaining to a given title. Some of the information that users might find helpful include book synopsis as well as links of where the books can be purchased from, as well as the ratings. The latest update on Bing is a clear indication that Microsoft Corporation (NASDAQ:MSFT) is readying to battle it out for market share against Google in search engine business.
Google has for quite some time remained the dominant player in the search results business with the likes of Yahoo and Bing considerably struggling to catch up. Upgrades as well as developing interactive user interface looks set to take center stage in the coming months as push for user’s traffic heats up