Sport is constantly evolving with new technological upgrades available. Sports
such as football and tennis have already taken new steps into what the future
will look like, while horse racing is another that is set to reach new heights with
fresh tech introduced. It is an industry that has been around for generations, but
tech is helping the sport reach new heights, especially when it comes to bringing
in new eyes to the sport.
The average age of the Racegoer has dropped in recent years, with more people
aged between 18-24 attending racing than ever before. That success within the
demographic is set to continue for years to come with the growing number of
tech upgrades coming within the sport, especially when it comes to the big US
meeting of the season and the Kentucky Derby.
Churchill Downs Looking Towards Future
According to a recent press release, Churchill Downs appears to be at the
forefront of the changing within the industry, as it was announced a couple of
years ago that the headquarters of their sportsbook was moving to Louisville
from its previous home in the Silicon Valley.
The transition was a watershed moment for the area, as well as the industry, as it
helped create 70 high-tech jobs within the industry.
It was especially significant for the industry as a whole, as they are the official
racebook of the Kentucky Derby, and one of the most popular sportsbooks in the
US when it comes to horse racing.
Learn more about the role of CD’s sportsbook in the big event by visiting here
The move wasn’t cheap, which was a significant indicator that CDI is looking
ahead to the future or the sport. The big move is expected to have a significant
impact on innovation, especially when it comes to the horse racing industry.
Mobile Gambling Changes
The move only echoes the changes that the industry is making, especially when it
comes to betting on the sport. Horse racing is one of the most profitable
industries in world sport, with the American market being valued at around
$3.52 billion. It is no surprise that bookmakers and sportsbooks are looking to
tap into this market, with sites looking to attract customers from the traditional
on-course bookies that make their living taking wagers.
The mobile gambling sector is one that is constantly evolving with every passing
year, as sites look for new ways to attract customers to bet with them. It has
done an excellent job of that in recent years, with record numbers betting online
when it comes to the biggest meetings of the year, including the Breeders’ Cup
and Kentucky Derby meets. It isn’t just in the United States where the success of
mobile betting can be seen either, with customers in the United Kingdom betting
online at a growing rate. The industry in the UK is worth a staggering $4.1 billion,
and provides jobs to tens of thousands of people outside of the betting industry.
Significant Online Betting Options
In order to engage online betting players, bookmakers online must be able to
offer something different that can’t be gained on-track. The evolution of
technologies has enabled that to be the case, with a wide range of features
available nowadays that will keep racing fans happy for every race meeting. One
of the key technological advantages for sportsbooks is their ability to offer
punters the option to bet on races from around the world. This has often been
the case in-store, but time delays and lack of internet meant that few
bookmakers offered this privilege.
However, nowadays, all online sportsbooks will enable bets to be made at
international meetings on their platform. That means customers in the United
States can bet on race meetings from the United Kingdom, France and Australia
as well as racing in their own country. Furthermore, gamblers also have the
opportunity to live stream the racing on their mobile device in HD quality with
commentary, just as they would watch an NFL match should it be on the
As well as this, technology has also helped ensure that bettors are able to get the
best possible odds on their selections, as the algorithms are quicker than ever
before. This has also aided the cash out feature, which enables bettors to take
returns from their wagers before a race has ended. Welcome offers are another
factor that has enable customers to get more for their money, and is something
that on-course bookies just can’t offer.
Technological Differences Within Racing
Aside from betting on the sport, horse racing has also seen a number of different
technological advancements made that ensure that the sport has been able to
move with the times. The most important of those revolve around the safety of
both horses and jockeys. Horses are the stars of the sport, which means their
safety must be paramount in whichever direction the sport wants to go in. That
has been evident by the number of technological advancements made, with
horses now getting better care than ever before.
One way in which technology has helped horses post-race is the use of thermal
imaging cameras, which ensure that vets are quickly able to look over the horse
after a race and ensure that everything is fine and there are no serious issues.
Further medical advancements such as x-rays and MRI scans have also been able
to pick up on any niggling injuries, and have enabled horses to get treated for any
injuries that they may be carrying.
Stats from the British Horse Racing Authority show that these technological
changes have played their part in the sport having 30% less fatalities in recent
seasons. Another advancement made on race day is the photo finish. Back in the
day, these were still hard to see when races have had a close finish, which led to
a number of dead heats throughout the 30s and 40s.
However, in this era, modern cameras can now be used to get the best image on
the finishing line, which means a decision on the winner can be made within
minutes of the race ending.