Seemingly, “It” will reach the top of the box office once it becomes available in cinemas next month.
It is estimated that this Stephen King adaptation is going to earn more than $50 million after its premiere in the US on September 8, 2017. We must admit, that’s a huge amount of money and usually gained by holiday launches or summer debuts. Additionally, “It” has an R-rating, and Andrés Muschietti, the director, told Variety last month that the movie doesn’t skimp on the gore.
“I’m so excited that it’s rated R,” he explained. “I don’t feel that we held back in any aspect.”
Since “It” is one of King’s most adored books, it makes sense that the movie version has been greatly anticipated. When the trailer was aired, it received 197 million views in the first 24 hours.
It is said by the sources close to the studio that the number of $50 million-plus could be exaggerated, as “Hotel Transylvania 2” holds the biggest September opening ever – the amount of $48 million, and this movie too is R-rated. Also, few other famous horror franchises (for example, “Annabelle”) didn’t succeed in reaching the $40 million during its opening weekend. They think that it is more likely to achieve the $40 million mark. However, everything indicates that “It” will become a huge hit for the studio and that it will dominate during the movie fall season.
The success of “It” is good news for the business of movie theatres as well. The summer box office has been crushed by a string of movie debacles such as “Baywatch,” “Transformers: The Last Knight” and “King Arthur: Legend of the Sword.” For this year, ticket sales are down for over 4%.
New Line and Warner Bros. are backing the movie, which revolves around a group of children who confront a horrific children-eating monster who takes the form of a clown named Pennywise. According to reports, the studio is already working on the next installment which would center on the children after they grow up.
ABC used “It” as the basis for their mini-series aired back in 1990. Only years later did it achieve to get to the big screen. Allegedly, Cary Fukunaga, who directed True Detective, was supposed to be at the helm of this one as well, but he left the studio due to infamous “creative differences.”
The current director, Muschietti is famous for his “Mama.” The rest of the cast includes Finn Wolfhard, Sophia Lillis and Jaeden Lieberher as children and Bill Skarsgård as Pennywise.