Is Apple Inc. (NASDAQ:AAPL) Working On A New Product?


Apple Inc. (NASDAQ:AAPL) could possibly be trying to protect the name ‘AirPods’ suggests a recent trademark filing in several countries. Though Apple has no direct link with these applications, the pattern of filings is consistent with Apple’s usual strategy, believes MacRumors.

Is Apple behind this trademark?

On September 22, a company called Entertainment in Flight, a Delaware-based firm made a trademark application for ‘AirPods’ in the US. The company was created early in September, and it does not have any visible operations besides the trademark filed last week. Apple has made use of such strategy in the past as well for hiding its trademark work.

Though no concrete link between Apple Inc. (NASDAQ:AAPL) and the AirPods trademark has been found as yet, MacRumors has evidence suggesting Apple is behind the filing.

A March trademark application has been cited in Jamaica as a priority for the registration. Apple has a history of filing an application first in Jamaica to establish its claim on a trademark. This is so, because the country does not maintain an online trademark database, making it easier for Apple and other companies to hide any such filings.

Use of a Gmail account on contact information is also an evidence. Apple’s shell companies always make use of Gmail addresses based on the companies’ names for their filing, says MacRumors. Apart from filing the trademark in the US, Entertainment in Flight made similar filings in a other countries too. In each of those cases, it made use of the law firms that Apple had used previously.

Why is Apple interested in this name?

Assuming Apple is behind this filing, the question arises; Why Apple is interested in this name? The trademark filing refers to the words earphones, wireless communication devices, audio accessories, microphones, and similar types of products. The name ‘EarPods’ is used by Apple for referring to its existing line of earphones, and therefore, it seems reasonable to speculate that the company has chosen the name ‘AirPods’ for a wireless version of its earphones, says MacRumors.

Through Beats, Apple Inc. (NASDAQ:AAPL) already offers several wireless earphones and headphones, but has kept it separate from own brand, and possibly it now prefers offering a wireless earphone option under its own brand and styling.