Inside Build: What The Conference Holds For Microsoft Corporation (MSFT)

Microsoft Corporation

At the Moscone Center in San Francisco, California, Microsoft Corporation (NASDAQ:MSFT) is all geared up for its “Build 2015” conference. The conference started today and will end on Friday, May 1. But between these three days, many important announcements will shake the grounds as the company unveils its new plans and policies. For the company, this is going to be the biggest event of the year.

The conference is centered on developers. The company has been ignoring its developer community for long, and now that it has need of them more than ever, the company has created a conference just for them. However, while the company wants to engage its developers with new opportunities, it has already created a mess for app developers. The Windows 10 is likely to support Android apps, discouraging the scarce community of Windows App developers. That aside, the conference holds much promise with regards new changes.

The company will now focus more on cloud and mobile platforms instead of wasting its energy with the infatuation of touchscreen laptops and PCs. The company will also announce new developments, regarding the old age personal computing. It is rumored that the company will bring back its start menu feature and make Windows 10 more PC friendly.

The company might announce “Universal Apps” that will run on all Windows platforms. Terry Myerson, Chief of Windows OS, will announce new features of the Windows 10.

HoloLens is one of the anticipated features. Developers will be able to create apps that can run on holograms using HoloLens. This new technology will change the face of cutting-edge personal computing. The traditional Office platform will be discussed by Satya Nadella, the CEO of Microsoft Corporation (NASDAQ:MSFT). The company is more likely to announce the machine learning feature to its cloud based service Azure. Users can expect the company to focus on cross platform apps in the conference.

While it is all the more exciting for developers, the conference is likely to bring long-term approaches to the development strategy of the company. Microsoft Corporation (NASDAQ:MSFT) needs something substantial to survive in the tough scenario of mobile computing.