There is no denying the fact that the internet is loaded with millions of e-commerce websites, but only a small percentage of them are driving high-qualified leads and making huge sales. And as the e-commerce market continues to grow at an exponential rate, attracting new customers and satisfying existing ones is getting more challenging day by day.
E-commerce website involves more than just how it looks, it is mainly focused on how it functions, tells a story, and the emotions it evokes. If you are thinking to create a new website design for your online store, here are some effective tactics that every online marketer should follow to get more conversions in no time.
Use Professional, Beautifully Captured Product Images
Whether you care to believe it or not, professional, high-quality product images on your online store allow shoppers to see how your products look in real life. As a matter of fact, featuring exquisite photography on your e-commerce website is important to create a positive image of your brand on customers’ mind. When customers see a beautiful product image, and if it meets their needs, they will definitely hit the add to cart button. Using beautifully-captured pictures of your products can make your prospective customers feel more confident about your brand and encourage them to purchase from you.
Let’s take the example of a renowned online furniture store IKEA that always showcases its furniture products in an amazingly appealing way that makes shoppers want to purchase and use them.
Follow the Minimalist Web Design Approach
Minimalist websites are more visually appealing and trustworthy than cluttered and complex websites. If you want to take your e-commerce store towards unprecedented heights of success in 2019 and beyond, consider adding minimalism in your e-commerce web design. To simplify your design, focus on clean aesthetics, add plenty of white space, and include only necessary information. Make sure there are no distracting links, images, video, and text.
Create a Seamless Purchase Process
To make your e-commerce website a huge success, it is important to provide your users with a seamless purchase process and multiple payment options. Make sure to provide your users with a hassle-free, convenient and one-page checkout process with the minimum required information. Your checkout page should be clean and simple and include necessary information such as shipping address, credit card information, and coupon code details. Offering a frictionless purchase process is the key to retain existing customers.
Add Subtle Animations in Your E-commerce Web Design
In order to make your web design more appealing and intuitive to create a highly-immersive online shopping experience, it is a great idea to use subtle animations to transform your website.
Take “Drybar” as an example.
They used a great color scheme and subtle animations to give their website a unique style and personality. The combination of color and movement that give feedback on hover can enhance the user experience.
Implement Artificial Intelligence Technology
Since AI has started making significant improvements in nearly all aspects of our lives, now is the time marketers should implement this technology to create highly intelligent websites. Using AI in your web design strategy for 2019 helps marketers better understand their customers, generate qualified leads, create a highly-personalized shopping experience and above all provide excellent customer service.
Now online stores can offer 24/7, 365 customer support to their visitors with the help of AI-based chatbots. E-commerce sites and retailers can improve their conversion rate by creating an online experience for the consumer without putting too much effort and energy. If truth be told, AI is making it extremely easy for shoppers to purchase products online.
Don’t Forget to Visually Emphasize Your Promotions
Use beautiful colors, typography, and visually appealing graphics to your latest or discounted products to grab the attention of your customers. This is a great way to create a sense of urgency for the products you are displaying on the page. Using this marketing tactic can greatly help your e-commerce website to attract more and new customers and eventually drive more leads.
Focus on Creating a Detailed Menu
Your website menu serves as an important tool that guides visitors through your site. It must be designed in a strategic and logical way and appeared on every single page so that your customers can find it easier to access they want on your website. You can reduce the amount of scrolling by simply opting for a frozen menu that doesn’t move on scrolling.
Use GIFs to Highlight Your Products
Using GIFs on your e-commerce website is another great strategy that can give your e-commerce web design a boost. Using GIFs to show off your latest selection of products will surely catch customers’ attention allowing them to see your products from all angles.
Intelligent Search Bar
A search bar has a great potential to boost the conversion rate of your e-commerce website. If users can’t be able to find the product they are looking for, chances are they will go to your competitors’ website. So, it is highly recommended to strategically place a search bar throughout your website, as it improves your site usability and prompts visitors to explore your products.
Being an online marketer, you should always keep your mobile users in mind and create a mobile-first strategy to entertain your mobile audience. Optimizing your e-commerce web design for mobile allows your site to adapt to any website regardless of the screen size. Hiring a professional London web design agency is a sensible approach to come up with a neat and intuitive mobile website that offers an out-of-the-box mobile experience and boost your conversions and sales.
If you are an e-commerce entrepreneur thinking to launch your online store in 2019 or revamp your existing site, the above-cited tips will help you create an intuitive and functional web design. Features such as minimalism, GIFs, search bar, menu, beautiful graphics and images, seamless purchase process and animations will convert your e-commerce website into a sales generating machine.