Indeed the world’s most lucrative industry today is the Skincare industry. It has been booming for a few years and will continue to grow to the value of $177 billion by 2025, according to a report. So, if you belong to the skincare industry or thinking about starting a skincare brand, then now is the time.
Almost everyone depends on skincare range to look their best today. There are thousands of skincare brands today. This industry includes everything from custom skin care manufacturing brands to organic skincare providers to dermatologically recommended items. Surviving in this billion-dollar industry has become highly stiff as new skincare brand or product is launched every day. This blog post is for you if you also belong to this industry.
2024 is finally here. And we are here with some of the most effective tips for skincare brands to grow, reach more audiences, and succeed effortlessly.
10 Tips To Grow Your Skincare Brand
1. Strengthen Your Website SEO
SEO is optimizing your online retail site for higher ranking in the search results pages like Google. It will help if you take advantage of both on & off-page SEO. On-page SEO strategies usually include adding trending keyword-rich titles & descriptions for your products and formatting the website with proper tags, images, and design.
Off-page SEO usually includes social media promotion and link building. It is the most crucial part of promoting or marketing your skincare products. You must be mindful of targeting the correct audience via your promotional posts.
2. Getting On Social Media Is A Must
Social media has grown exceptionally in past few years. Today everyone is on social media and connected on some social platform. And in the era of “Reach your customers where they are,” you must not overlook the powers of social media platforms like Instagram, Facebook, Twitter, etc.
Social media platforms will provide you with a stage to promote your product but also help you connect with leading industry professionals, stay up-to-date with the latest trends & news and collaborate with other skincare projects.
3. Get Certified (If You Are Not)
To withstand your competition, make sure to get certified – it is the best way to show your brand’s credibility to the potential target audience. It will provide your potential customers with better results.
4. Make Sure Your Brand Is Licensed (If Not, Then Purchase It)
Before promoting any skin care product or starting a brand for the same, make sure you purchase a license. If you already have a business license, then see that it is not expiring. A business license is an official or legally stamped document that allows you to do business legally. It is usually issued by the government and is renewed at regular intervals.
5. Reviews Are Major Driver Of Sales
Be aware of reviews you get on your retail and review sites. Almost 80% of beauty shoppers spend their time researching the products first. And for that, there’s no better indicator for them than reviews from other customers. They read reviews on your site, watch influencer videos on Youtube and do a comparative analysis, research the ingredients, and so on. If they see anything negative or something they don’t like, it will be hard on your part to grab their interest in your product. So, always keep a check on your product reviews and influencer marketing.
6. Opt For Content Marketing
Today, there’s no limit to marketing. There are plenty of strategies that you can opt for to promote your skincare brand and products. From high-cost to low-cost, there is a multitude of marketing strategies for which you can opt. Among many, content marketing is the most preferred and effective one.
Think about publishing skincare-specific blogs, videos, and social posts using relevant keywords, images, and content. Opt for skincare tips and product review podcast series to grab attention. Invite industry professionals to your video or podcast series for expert tips to make them more engaging and relevant. Paid ads are yet another marketing strategy to promote your product.
7. Provide Irresistible Offers
Beauty shoppers love discount deals and offers. So, when selling skincare items during a special occasion, ensure you provide an offer or discount deal they can accept. You can go for offers like BOGO (Buy One Get One), bundle offers, or added discount deals and promote them via ads or social media to reach and attract customers instantly.
8. Client Retention Is Also Important
Yet another vital tip to consider when selling skincare products is once you acquire loyal clients, don’t let them go for other brands. Focus on their retention by providing them with loyalty or referral programs and discounting VIP membership deals.
9. Conduct Giveaways
Everybody loves freebies and gifts. On your social media handles and blog sites, conduct contests and promotions, which include sample giveaways to create a buzz. Conduct competitions, both online & offline, that involve using your products and ask customers to give their genuine feedback. By doing so, you will not only reach more audiences but also know whether the customers will love you or not.
10. Brand Partnership & Influencer Marketing
Today’s digital marketing is all about influencer marketing and brand partnership. So, if you wish to market your newly launched skincare brand or product, these promotion strategies must be part of your marketing calendar. Whether you collaborate with a bigger brand or reach a famous influencer, your target loves to hear from them, and via them, you will also be heard for sure.
And that’s a wrap!
Hopefully, these tips have given you enough valuable information & insights to help you reach more relevant customers and grow your brand efficiently. Note that, as a skincare brand owner, you must go beyond traditional marketing if you wish to be on top and stand apart from other competitors. The world of digital and in-person marketing has changed drastically today; you need to make extra efforts to grab your customer’s attention. It would help if you think, strategize and determine your objectives differently to outshine the rest.