Google has said it will invest the sum of £766,000 ($1m) into production resources and grant fund intended to assist YouTubers to encourage tolerance and address social issues.
The move will start with 6 YouTubers taken from various countries for the Creator for Change initiative and will first make use of comedian Humza Arshad that is based in the UK and known for the creation of Diary of a Badman which is a story detailing what it takes to be a Muslim residing in Britain.
These YouTubers who will become ambassadors will receive the grants shared among them and will also have access to the production and studio equipment of YouTube.
Other 5 people to join the team are from Belgium –Abdel en Vrai, from Saudi Arabia- Omar Hussein, From Australia – Natalie Tran, from Germany – Nilam Farooq, and from Turkey – Barış Özcan.
The company said that as time goes on, other ambassadors will be revealed who will be charged with the responsibility of getting other YouTubers that has something to offer, adding that additional fund would be made available to them.
Juniper Downs, head of policy at YouTube, wrote a post in their blog about showing the other positive things that the video platform has in store for people despite issues of distrust and division that the internet is accused of.
Susan Wojcicki, chief executive, YouTube stated in a statement that through the initiative, YouTube creators all over the world will be asked to select some social vices in the society and show how tolerance, awareness, and empathy can be used to ameliorate the situation.
She said that the aim of the program was to make sure that the video platform is used to foster communal understanding and connection and find information on things that can be beneficial to the user.
Google.org, the philanthropic arm of Google will aside the grant create $2 million funds as a charity with the aim to lend support to organizations that are non-profit who are also interested in encouraging cross-cultural tolerance, understanding, and inclusion.
This initiative is coming after the incessant cry from the public accusing YouTube, Facebook, and Twitter of not doing much to fight the extremism witnessed in online. Laetitia Birbes, a French blogger in the beginning of the week made accusations against Google alleging that they threatened her career if she dared to ask Jean-Claude Juncker, EU chief executive questions that are difficult.