Google Inc (NASDAQ:GOOGL) has decided to try a new method of advertising. The search engine giant will use email addresses to deliver targeted ads in near future. The proposed method seeks to increase ad revenue, which has seen a decline in the past few months, mainly due to competitors such as Facebook Inc (NASDAQ:FB).

According to sources, Google Inc (NASDAQ:GOOGL) has started discussions with key advertisers. The discussions revolve around new ways to deliver targeted ads. In this method, the advertisers will hand over email addresses of their customers to Google Inc (NASDAQ: GOOGL).

The company will use these email addresses to deliver ads that are tailored to the users. The advertisers will have an option to use the user information they have to create custom ads. This information might include gender, age, products purchased and similar information possessed by marketing companies. Advertisers can also use the data entered by users in various online forms.

This method might generate new controversy about the privacy of user information. Once the advertisers share data in the search engine for advertising purposes, the users will no longer have any control over the privacy of their data. Thus, it will become more difficult to have any direct control available for users. Companies like Facebook Inc (NASDAQ:FB) have used similar algorithms in the past. The company registered record-breaking revenue of $11.5 billion in 2014, nearly 65% growth.

It is no surprise that Google Inc (NASDAQ:GOOGL) has decided to try out this new approach. In 2014, the company registered revenue growth of 17%. This new way might increase the growth of ad revenue. However, the company has denied any specific comments about this new project. After Adsense, YouTube ads and email advertising, these highlighted ads will be a new addition in the advertising campaign by the company.

Google Inc (NASDAQ: GOOGL) has tried many ways to improve its ad revenue in the past. According to the company, it is always in search of new products for advertising. These targeted ads might just be the next big thing for the company.