Android owned by the internet giant Google Inc (NASDAQ:GOOGL) and iOS owned by Apple Inc. (NASDAQ:AAPL) have indulged in a fight over the issue of dominating mobile advertisement revenues.
The information was unveiled by Opera’s newest edition of regular ‘State Of Mobile Advertising.’ Reports claim that Android has surpassed iOS in terms of mobile advertisement revenues with 45.77% of revenue on offer against Apple’s 45.44% revenues.
Numbers Are Not Enough
The numbers stated here have been generated by the mobile advertising network of Opera, which means that these figures have been extracted from a limited number of samples. There is no guarantee of their accuracy. But they present one trend pretty clearly that Android is slowly and steadily rising in terms of mobile revenues, and may post a stiff challenge to iOS in the long run.
The data is based on the number of users who have installed Opera in their mobiles; hence, the actual result may vary from the one shown here.
One important fact that impacts this equation is the availability of handsets in the market. There are far more Android devices in the market than iOS; hence, Google’s Android leads the chart in terms of revenues, yet it falls behind iOS in monetization rates. The volume is the primary reason for this difference between these two giants.
The traffic at Android elevates to 65.1% as compared to 45.77% revenues, while iOS accounts for 22.34% traffic, but still manages to earn 45.44% revenues. From developers’ point of view, Apple has always offered excellent value proposition as compared to Google; hence, iOS is the first rated choice for all the developers.
The primary question that pops up in front of all the developers is whether they should switch from one platform to another to enjoy the value proposition or start putting more efforts on their existing operating system.