Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) ad service for smartphones has been a huge success. The company now has plans of extending mobile-advertising feature to the desktops as well. The service that made its debut on mobile first is now extended to different platforms for which the company is in the process of developing the technology.

 Mobile first for Google now

Earlier this year, the company chose Sridhar Ramaswamy as the senior vice president of mobile and commerce ads, who informed that when the users will search for any particular item using the feature then the ads will display all the products available in nearby locations. The service displays results combining the key digital trends of local, mobile and commerce.

Initially, Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) had a practice of developing its products first for the personal computers and after getting the response it develops the products for wireless gadgets as well. The trend has reversed now and Google develops marketing tools for the smartphones first and then many of those tools will be shifted to the desktops.

“Increasingly, we expect a lot from our mobile phones,” Ramaswamy said in an interview to Bloomberg. “Mobile — very, very unsurprisingly — is the top theme for the entire ads and commerce” team, he said.

Changing preferences

“Mobile can have a big impact on local because we’re all walking around with these phones,” Ramaswamy said. “They all know your location. And so this why we created local inventory ads — to show you what’s around you.”

Off late, people have shifted their preferences towards wireless gadgets away from desktops, which make them the most preferred platform for advertising for the web companies. Advertisers are increasingly moving towards Wireless devices, which is more than enough reason for search provider to go with the trend.

Google is facing tough competition from Facebook Inc (NASDAQ:FB), whose share is on a substantial growth, and eMarketer Inc. has indicated that Facebook’s share in the global mobile ads market was 18% last year and has the potential of going up to 22% this year. Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) is not very far from claiming 50% of the global ad market share in the current year.