Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) is planning to bring Android system that will be built directly into cars. A report from Reuters further informed that the company is working on laying groundwork for the said version of Android, which will enable the drivers to make use of all the facilities provided by internet without the need of plugging in their smartphones. In 2015 first such vehicles are expected to make a debut.
Won’t be easy for Google
Presently, the Android Auto software is dependent on the Android operating system for smartphone. For usage it becomes important to plug the phone into a car compatible car, and a built-in screen is required for accessing streaming music, maps and other apps.
Android M is the next version of the operating system from Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL), which will be rolled out by the company in an year or so, and at the same time it has plans of rolling out the next Android system for cars as informed by people familiar with the matter.
Some of the newer car models will come with internet connections, and Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) will be able to make use of it along with the camera, sensors and fuel gauge. No doubt, Google will have few issues with the prosecution of its plans. Analysts believe that not only will it face various technical and business challenges, but also problems with convincing the automakers for getting its services integrated into their vehicles.
Apple challenge ahead
Like in handsets, Apple Inc. (NASDAQ:AAPL) is a major competitor for Google in this relatively new segment also. It will be a great opportunity for Android to become a standard system powering car’s entertainment and navigation features provided it is successful. The data collected by a vehicle is very valuable and could be used by Google.
Previously also it was known that Google has plans of putting Android Auto into cars directly, but those long-term plans have never been discussed by it. Not even it has provided any timeframe for it.
There is a stiff competition among technology companies for designing such devices that can connect with the internet, and a host of gadgets are included in it such as watches. The Census data of U.S. informs that Americans spend almost 50 minutes per day on average for commuting and that makes automobiles a particularly attractive prospect.