Google Inc (NASDAQ:GOOG) is showing signals that it will soon step up its completion against high-speed broadband internet service providers in the United States as it aims to expand the coverage of its Google Fiber in a number of cities across the country.

Milo Medin, vice president pf Google Access Services wrote in a blog post that hundreds of mayors across the United States recognized the significance of having abundant access to high-speed internet is critical in bringing innovation, driving economic growth, and improving innovation.

According to Medin, Google Inc (NASDAQ:GOOG) believed that next chapter of internet will be built on gigabit speeds. He emphasized that the search engine learned so much from its Google Fiber project in Kansas City, Austin and Provo, and its objective is to build more ultra-fast networks.

The search engine giant invited the leaders of 34 cities in nine metro areas to Atlanta, Charlotte, Nashville, San Jose, Portland, Salt Lake City, Phoenix, and Raleigh-Durham, and San Antonio to participate in its endeavor to bring Google Fiber in their communities.  Medin said Google Inc (NASDAQ:GOOG) will release the name of cities that will get Google Fiber by the end of the year.

Google Inc (NASDAQ:GOOG) is evaluating the potential market for Google Fiber and it is considering different factors including housing density, topography, and the condition of infrastructures of every participating city.

“We’ll work closely with each city’s leaders on a joint planning process that will not only map out a Google Fiber network in detail, but also assess what unique local challenges we might face. These are such big jobs that advance planning goes a long way toward helping us stick to schedules and minimize disruption for residents,” according to Medin.

Google Fiber is 100 times faster than the existing high-speed internet offered by internet service providers such as Comcast Corporation (NASDAQ:CMCSA) and AT&T Inc (NYSE:T). According to the search engine giant, people need faster internet connection, and many cities in the country are making internet speed a priority.

Carlos Kirjner, an analyst at Sanford C. Bernstein & Co. commented that Google Inc (NASDAQ:GOOG) is “taking a long view,” and he believed that Google Fiber will become a significant, profitable business for the company in five or more years. He added that Google Fiber could be a headwind for the incumbent internet service providers.