Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) Offers App no longer exists on Google’s App Store and Google Play as it has been removed by the internet giant. The removal is a part of the process of winding down its digital coupon service, Zavers. This three years old service by Google allows the shoppers to collect the online coupons for retail stores. Withdrawal of the apps is being considered as the first step taken by the company in its process of transitioning away from the service.

“We’re working closely with clients during the transition and remain focused on connecting shoppers with the brands they love through offerings like Product Listing Ads, Google Shopping Express and Google Wallet,” a Google spokeswoman said in an emailed statement to Recode.net.

Results not as expected by Google

The timeline has not been specified by Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) for the closing of the Zavers initiative and therefore it cannot be said how much time is left with the current users before it becomes redundant. Google Offers, launched in May 2011, is a service that delivers into the user’s inbox special offers and deals. In November 2011, an Android app was launched by the company with which it made its presence in mobile as well and in June 2012 the iOS version of the app was launched too.

Zavers is a digital coupon service by Google that started in January 2013, and will soon be discontinued. It makes possible for the shoppers to clip the online discount coupons available on the sites of the retailers and then link their loyalty card information with the service. To avail the discount, all that the user is required to do is scan the loyalty card or enter the phone number at the checkout after which the applicable discount will automatically get discounted from the purchase price and only the balance amount will be required to be paid by the user.

This initiative by Google has not been very successful as was expected and therefore the company has plans of winding it down in few months time. Some retailers were reluctant to share with Google; the information about their best customers and hence this became a barrier to the growth and success of the program.