Google Inc (GOOG) And Apple Inc. (AAPL) Rivalry For Car Dashboard intensities


Apparently, the writing was all along on the wall that Apple Inc. (NASDAQ:AAPL) would soon be turning a historic corner, when it launched CarPlay, the automotive dashboard.

Apple Inc., is apparently a late starter in the race to capture the tough turf of automotive connectivity, for Google Inc appears to have already struck a strong claim to become the auto industry’s dashboard standard with its Android Auto.

As Google Inc (NASDAQ:GOOGL) races far ahead in automotive technology innovation and build autonomous or driverless cars, in under five years, its Android Auto software is currently an exciting platform for developer community. Besides, Google’s bootcamps for Android Auto are very popular among Auto manufacturers.

Therefore, the air is thick with anticipation that cars could soon arrive, with dashboards which allow connectivity.

Both CarPlay and Android Auto are similar in many ways. The connected dashboards are programmed to let the smartphone to control the car’s central screen. Once the smartphone is in use, as the central screen of the car, then the screen of the phone goes blank. The feature is to ensure that the phone is not touched, when the user is driving.

Both Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOGL) dashboard’s support communication as well as playing of music besides assuming control of certain buttons of the car.

Auto experts such as John Maddox, at the University of Michigan, who is the assistant direct of the Mobility Transformation Center, shares that the dashboards are a result of popular ‘consumer vote for connectivity between phone and vehicles.’

Google Inc has already ascended auto world with Android Auto exiting its two years of development phase. Android phones plugging into cars with USB cord, transform the cars central screen into connected dashboards. Android Auto was developed around major auto platforms, Audi, Honda, Hyundai and General Motors. Android Auto is now sought by twelve and more car makers.

Meanwhile, Apple Inc.’s CarPlay too is being sought after by roughly same number of car makers, thinning down the lines of competition between the two software major’s.