Ford Bronco will make a comeback, but will it rule again?

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The cat is out of the box with this news, and everyone out there knows that the SUV king will make its comeback, but there is also a legitimate question on everyone’s lips – will it be as good as it was and can it regain its rightful throne? Why is this a concern? Well, if the car industry has taught us anything, it’s to be careful when nostalgic brand models are making a return. Some of the failed projects like that are the Plymouth Prowler, the Chrysler PT Cruiser, or the Chevy HH2 which, if you recall, were introduced with a lot of fuss but they, unfortunately, failed to impress on so many levels. Will this be the case with Ford Bronco?

Source:wzzm13.com

Ford, as well the fans of this iconic SUV, are doing a heck of a job announcing its comeback and bringing up the hype about it, but if Bronco doesn’t live up to, what are now, very high expectations Blue Oval carmaker could potentially have a lot of problems. If it turns out to be as good as, or even better than it used to be than the whole world as well as every automaker that has its model in the already heavily crowded CUV/SUV segment might stand on the side and witness the biggest and baddest come back the auto industry ever saw.

One thing that goes in Bronco’s favor is the market shift that is happening lately where you have a lot more demand for CUVs that offer the buyer everything (cost and feel especially) from the standard four-door car but on a slightly taller platform. Thanks to that change you now have a lot more buyers, who were expected to enter the sedan market, going to the SUV and CUV segment.

Source:bangshift.com

Ford wouldn’t be what they are now if they didn’t see this as a right time to make an entrance to the said market with something new (old). The US company probably expects that the Bronco will possibly delay the sales of other vehicles in this segment because the buyers will most likely decide to putt off any purchases until they actually see and feel the Bronco. But how exactly do you make someone putt off the purchase of something he has his mind set to and get him/her to wait for a vehicle that will be offered in couple years? This is the problem Ford will have to tackle and beat, and they just might do it with constant communication, engagement and continuous reminders that show the value of making a decision today.

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Miloš Kalajdžić
My name is Miloš Kalajdžić and I come from Brčko DC in Bosnia. I was born on July 20 th 1988 and so far I obtained a BSc in economics and one year of working experience in my field of study. I am a very hard-working person who leaves nothing unfinished and halfway done. When I commit to something I give my best to make sure that everything is done the way as it is supposed to be. I like cars and everything that comes with them. My passion are American muscle cars, but unfortunately the closest I managed to come near one is behind my laptop watching an image of the new Chevy or Dodge and writing about it. But that’s ok I’m still optimistic. When I’m not behind the laptop writing I’m on the streets and auto shows admiring all stuff rolling on four wheels being propelled by a petrol engine!

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2 COMMENTS

  1. Here’s the problem with this whole Bronco comeback thing. From what Ford is disclosing, they’re not bringing back a bronco, what their bringing back is a modern version of the FAILED BRONCO II. The Bronco is a F-Series based SUV, closer to what a 2-door off road capable Expedition would be. This is not what Ford is bringing to the table. The Bronco had a V8 engine ranging from the 289ci to the 302ci V8 to a 351W V8. This is not what Ford s bringing back. Ford is bringing some short wheel based Wrangler-fighter with a four cylinder turbo or at best a 2.7L turbo V6 with a beefed up suspension. THAT IS NOT WHAT A BRONCO IS!!!!!! A Bronco has a V8, a Bronco II was a ranger based failure, which is what Ford is being so hype about. Unless Ford brings us a 5.0L V8 powered, naturally aspirated short bed F150 truck based SUV with 4×4, off road Fox suspension inspired or stolen from the Raptor, All Terrain tires wrapped around bead lock wheels, seating for five, Dana axles, etc then they are not bringing a Bronco they’re bringing a modern version of the FAILED BRONCO II!!!!!!!!!!! FAILED!!!!!!!! BRONCO II

    As far as the Ranger is concerned, unless Dodge decides to be EVEN MORE AWESOME and bring us a Dakota R/T 5.7l Hemi or 6.4L Dakota SRT pickup (DODGE PLEASE BE AWESOME AND DO THIS!!!!) or if Chevy decides to turn around and make a Typhoon/Cyclone combo with the ATS-V 465hp 3.6L TT engine and put a 10-speed behind it with a bunch of other cool truck stuff, Ford should be okay for a year or two with a new ranger. Knowing Ford, they’re going to be stupid and put a 1.8L Eco-crap engine in it with an optional 2.3L Eco-crap engine and call it a day even though what they should do is call it a Honda but i digress. if Ford was smart (and they’re not) They’d make the Fusion Sport’s 2.7L Eco-crud engine in along with a 300hp 2.3L Ecoboost as the option. Just bump the boost up on the 2.7L Eco-tard engine and make about 400hp and go from there.

  2. The Bronco will necessarily need to be NOT just another CUV with a couple of doors removed. There are simply too many other offerings from too many other makers.

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