Facebook Inc (NASDAQ:FB) has grown immensely over the past few years to over 1.3 billion active users representing a fifth of the entire world population. The interaction platform now drives 20% of its total users to news sites slowly becoming a key player in the news business as Amazon.com, Inc. (NASDAQ:AMZN) is to book publishing.

Facebook Shrugging competition

A research carried out by the Pew Research shows that almost 30% of the U.S population get news first-hand from Facebook Inc (NASDAQ:FB)’s news feeds. Facebook is doing exceedingly well in the news feeds platform although the space pays homage to the likes of Google Inc (NASDAQ:GOOG) and Twitter Inc (NYSE:TWTR).

Facebook Inc (NASDAQ:FB) is becoming more and more of a journalism company and a darling to advertisers. Greg Marra an engineer at the company with his team from time to time change the code that determines the kind of news that individual users get to read once they log into their accounts.

Mending Fences with Publishers

Marra admits that that the whole team tries to envision itself as an editorial team whenever posting content while ensuring no editorial judgment is made.

Facebook Inc (NASDAQ:FB) maintains that it remains committed on building relationships with publishers as one of the ways ensuring only the best of news’ sure to attract more traffic is published. Publications such as the New York Times have reportedly held talks with Facebook with a view of formulating ways of improving traffic back to their sites.

Increased traffic is what publishers look for with the publishing of content on Facebook Inc (NASDAQ:FB). With increased traffic, sites always stand a better chance of increasing advertising rates while also being in a position of converting new readers to subscribers. Facebook believes that the more time people spend on its site the likely they are to exchange diverse viewpoints and ideas.