Facebook Inc (FB) Opens its ‘Mentions’ App for Celebrities to All

Facebook Mentions App

For once the prominent people on the social network will have an app all to themselves courtesy of Facebook Inc (NASDAQ:FB). The Mentions app that was initially restricted to the super-famous is referred to as Mentions, but any other verified user on the global social network will now is able to access it. However, even after being a verified user, one will need to have the elusive blue tick of verification or reputation to get the app.

So what will this app enable its user to do? Well, Facebook Mentions is oriented around facilitating the interaction with page followers. Hence, its users will be able to newsfeed updates from various sides and the verified people they follow. Besides, it will be an easy way of distributing public status updates, photos and videos with followers on the move.

And how does the Mentions app operate? After signing in for the first time, the user is directed towards following other famous people and brands. After that mentions put together various items about the user such as articles they have written. The post button on the app provides options displaying photos and videos just like in a standard Facebook page.

Additionally, there is the Q&A portion from where users can request supporters to send in questions that are then sorted out into a reply and answer format on Facebook.

While live video on Facebook has become a pretty fun activity, the app whose launch took place in July 2014 will also allow live video streaming. Initially, this was only for the famous personalities but since last month Facebook has been giving chances to all users, and anyone can jump on a live stream with everyone following them. Apparently it is not every celebrity who is using the live video streaming feature.

But when all is said and done, there is still a drawback about Facebook Inc (NASDAQ:FB)’s Mentions. It is not optimized for Apple Inc. (NASDAQ:AAPL)’s iPhone 6. Hence, it is mainly stretched on newer iPhones. Nevertheless, it is still a fun app to a right niche audience.

So for the famous people, here is a way to manage an influx of fans.