The social media giant Facebook Inc (NASDAQ:FB) looks forward to taking on the online retail company eBay Inc (NASDAQ:EBAY) with its new ‘second-hand goods for sale’ feature. As per the reports, Facebook is still testing the feature in its news feeds. It will cover saleable goods across all the user groups and make them available to interested parties at a single place.
Road So Far
Earlier this year, Facebook allowed the groups and business pages to sell products on Facebook. They could attach the price of the product, pictures, description and the location of the product. Now, the company has decided to take this move to the next level.
With the help of this new feature, users will easily figure out which all buy-sell groups they are part of and things that are available for sale in these groups. Earlier, users had to check all such groups manually, but now they will be able to track all the deals right from their timeline.
Facebook has a lot of plans to take this initiative to another level. The users can now separately for any items across all the public groups. The company has installed a few filters through which users can personalize their search and grab the items they want to have.
Market experts claim that the feature is in the testing process now, but will surely hit the market in the coming weeks. With this move, Facebook has presented a massive challenge for online retail companies like eBay that used to generate a lot of revenue and traffic through Facebook.
The Facebook users won’t have to leave the social media site to purchase in the future. Experts claim that it will be cheaper, faster and more secure way to purchase items. It will not only improve the customer experience, but also ensure a hassle-free execution. Once the tests get over, Facebook will update about this feature in the near future.