Facebook Inc (NASDAQ:FB) has acquired TheFind, a web shopping search startup which boasts itself as “the only way to search the entire shoppable web”.
Using TheFind as their web search, users can search for anything they would like to buy and TheFind will return results from any retailer like Best Buy, Target and Nordstrom or any marketplace such as Amazon, Etsy and eBay as well as online stores and specialty stores. This can be done on a wider scale on the web or local search within the user’s geographical location.
Users can also search for best prices and compare them as well as find coupon they like on the web.
The news was first spotted on their website announcing that they are joining Facebook.
“For the last nine years, we’ve worked hard to bring you a shopping experience that’s easy, efficient and fun – searching all the stores on the web to find just the right products you’re looking to buy.
We are now starting our next chapter by combining forces with Facebook to do even more for consumers. Facebook’s resources and platform give us the opportunity to scale our expertise in product sourcing to the over 1 billion people that use the platform.
Key members of our team are joining the company and will be working hard to integrate our technology to make the ads you see on Facebook every day better and more relevant to you.
Unfortunately, this means we will be taking our search engine offline in the next few weeks.
Thank you for your loyalty and for making this a fun journey for all of us!”
The deal terms were not disclosed, but it seems obvious where Facebook is going with this as they use it with their own Ads. This could be big for Facebook Inc as they try to compete with Google Inc in the ad targeting, ad relevance adverting space.