Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) wants to use the information about its users that is related to their status as parents, which Larry Kim, the founder and CTO of WordStream claims, can be figured by the internet giant on its own. Kim, also, informed that this information regarding the child rearing status will be reported by it to its advertisers.
A new tab
The AdWords dashboard by Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) has a new tab added to it called “parental status.” The WordStream data scientist has found out that the advertisers will be able to use this as criteria for the ad campaigns. All the changes made by Google are closely observed and reported by AdWorld to the major businesses advertising on Google so that they can manage their advertising campaigns accordingly.
In the late last week, the option of ‘Parental status’ was made live by Google for some of its advertisers that allowed them to choose between the three available options – “parent”, “not a parent” and “unknown” as informed by WordStream. The few demographic choices offered by Google were age, gender etc and this is an addition to it.
Good for advertisers
The advertisers can reach out to maximum number of audiences with this kind of advertising that is designed for both the large as well as the small customers. This provides a glimpse of the possibilities in advertising that Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) could offer to its advertisers, in the near future. Various demographic factors have already been used by the company for targeting the audiences such as Age, Gender, Interests, parental status etc and possibilities are that in the future further demographic subsets would be created based on factors such as race and sexual orientation and the for advertising the target audiences will be chosen accordingly. Targeting the right people with the right kind of relevant advertisements is bound to benefit the advertisers.
While this is beneficial for the advertisers some people criticize Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) of going too far. This prevents people from freely accessing the web; constraining them from using their preferred search engines and websites for the information they needed for baby care and other relevant information, according to the results from a recent experiment conducted by Janet Vertesi, assistant professor of sociology at Princeton University.